Original is never finished 2018

A Adidas mais uma vez aposta na campanha "Original is Never Finished" (leia e assista aqui), que abocanhou Grand Prix de Entertainment for Music no Cannes Lions deste ano (leia mais aqui e aqui), e que busca inspirar a próxima geração de criadores.

Para representar "a natureza cíclica da criatividade", o novo filme (assista abaixo), criado pela Johannes Leonardo, é executado em um loop metafórico em que a primeira cena reflete a última - para buscar demonstrar que a criatividade está em constante evolução.

O elenco inclui Dua Lipa, Miles Silvas, Playboy Carti, A $ AP Ferg, Nick Young, Kaytranada, Florencia Galarza, Marcelo Vieira e Adrianne Ho.

Uma versão remixada da música "Keep Pushin", de Inaya Day, embala o comercial.

Leia e assista anterior sobre o assunto, aqui.

Ficha Técnica:

Client: Adidas Originals
General manager: Torben Schumacher
Global VP of brand communications: Alegra O'Hare
Global senior director of communications & brand marketing: Jenny Pham
Global director of social media & public relations: Silvia Calligher
Senior manager communications: Edi Borrelli
Communications manager: Gemma Albi-Verdu
Senior director, global brand marketing operations & creative shoot production: John van Tuyll
Senior shoot and production manager: Justin Townsend
Shoot and production managers: Andreas Hemmerlein, Christian Wirth
Agency: Johannes Leonardo
Chief creative officers: Jan Jacobs, Leo Premutico
Creative director, founding partner: Ferdinando Verderi
Creative directors: Wesley Phelan, Matthew Edwards
Senior copywriter: Jeph Burton
Senior art director: Hunter Hampton
Head of integrated production: Dana May
Executive producer: Maria Perez
Senior producers: Tina Diep, Craig Keppler
Associate producer: Alexandra Olivo
Junior producer: Maddie Tiedrich
Producer: Jay Jenkins
Producer (Shanghai): Joey Mok
Group account director: Sam McCallum
Account director: Dominique Dalton
Account supervisors: Gulru Soylu, Katherine Gutierrez
Account executive: Adriana Mariella
Head of strategy: Mark Aronson
Head of communications strategy: Megan Piro
Associate strategy director: Johnny Roelofs
Strategist: Miné Cakmak
Director of business affairs: Marta Stajek
Senior business affairs manager: Ann Marie Turbitt
SOCIAL & PR AGENCY: SOCIAL AGENCY ANNEX88
Chief Creative Officer: Harry Bee
Managing Director: Connor Bryant
Brand Director: Sean Benz
Senior Account Manager: Tyler Murphy
Account Manager: Alessandra Russo
Senior Creative: Nikki Mirsaeid
Senior Social Media Creative: Clement Balavoine
Producer: TJ Docena
Editor: Gian Buazulli
Editor: Christie Brown
Photography Retoucher: Renata Raksha
PR AGENCY PR CONSULTING
Founder: Pierre Rougier
Partner: Sylvie Picquet-Damesme
Vice President: Matt Kays
Senior Digital Director: Parise Sellitti
Production company: Iconoclast
Director: Manu Cossu
Director of photography (Los Angeles): Mattias Rudh
Director of photography (Shanghai, Madrid, San Francisco): Alex Barber
Executive producer: Valerie Romer
Producer: Suza Horvat