Partners in Crunch

A rede de fast food KFC em Dubai e a marca de salgadinhos Cheetos, da Pepsico, apresentam o novo frango crocante 'Crunchin’ Cheese Fried Chicken no Oriente Médio.

Criada pela TBWA\Raad, a campanha para promover a collab teve início com teasers (veja abaixo) e peças para as redes sociais, com os mascotes Coronel Sanders, do KFC, e Chester the Cheetah, de Cheetos, protagonizando o esforço.

O comercial principal para TV (assista abaixo) traz os personagens dançando em uma cozinha para aperfeiçoar a nova receita, combinando o frango empanado da KFC com uma cobertura especial de Cheetos.

A comunicação também é composta por peças para mídia out of home e estratégia digital.

As peças destacam que as marcas são "#PartnersInCrunch".

Na ficha técnica estão os brasileiros Rodrigo Scapolan (diretor de criação) e Diogo Seibert (diretor de arte sênior).

Ficha Técnica:

Client: KFC DUBAI
Agency: TBWA\Raad
Agency Credits:
Walid Kanaan – Chief Creative Officer
Joe Lahham – Managing Director
Frederico Roberto – Executive Creative Director
Rodrigo Scapolan – Creative Director
Sanele Ngubane – Senior Copywriter
Diogo Seibert – Senior Art Director
Farida Abdel Aal – Arabic Copywriter
Ramez Rahal – Strategic Planner
Ahmed Hamza – Senior Account Director
Richard Rao – Account Director
Tony Kayouka – Head of Social and Content
Rony Skaf – Executive Digital Director
George Oghgassian – Senior Account Executive
Layla Adib – Account Executive
Hamza Khan – Senior Social Media Manager
Rand Hilal – Senior Social Media Executive
Carol Younan – Social Media Executive
Karim El Khoury – Digital Account Executive
Diala Toska – Digital Account Executive
Natasha Oneto – Senior Producer
Abir Hanna – Senior Producer
Alia Fakha – Producer
Romy Abdelnour – Head of Communications
Lea Moufarej – Communications Executive
Ahmed Abouelnour – Senior Content Creator
Kalaiselvan Mariyappna – Finalizer
Sugan Jeevarathinam – Finalizer
Steve Guiragossian – Senior Finalizer
Dheepu Peter – Senior Graphic Designer
Binoy Samuel – Senior Graphic Designer
Smithesh Krishnan – Senior Designer
Leo Paul – Senior Digital Designer
Mike Thomas – Senior Finalizer
Abdulrahman Hany – Content Creator
Girish Sapalya – Retoucher
Production: Good People, Chuck Studios, Alex & Steffen, Barry Kirsch Productions