Pasta de amendoim e geleia

O Grupo Publicis assina seu primeiro trabalho para a pasta de amendoim Jif e para a marca de geleia Smucker's, ambas da The J.M. Smucker Company.

A campanha é resultado da colaboração entre cinco agências da holding: Publicis Nova York, Zenith, MSL, Digitas e Moxie.

Os filmes "Bunker" e "Squirrel" (assista abaixo), para Jif, apresentam a assinatura "That Jif'ing good".

Já o esforço para Smucker's tem sua linha de produtos “Natural”. Os comerciais "Kitchen" e "List" (assista abaixo) apresentam o personagem "Pai Natureza".

Os quatro filmes foram dirigidos por Wayne McClammy.

Ficha Técnica:

Client: The J.M. Smucker Company

Brand: Jif
Campaign Title: That Jif’ing Good
Agency: Publicis Groupe
Agency Location: New York
Chief Creative Officer: Andy Bird
Executive Creative Director: Erica Roberts
Associate Creative Director, Copy: Alan Wilson
Associate Creative Director, Art: Peter Defries
EVP, Director of Integrated Production: Jenny Read
Executive Producer: Lauren Schneidmuller
Senior Producer: Jourdan Valdes
Designer: Zachary Collopy
Group Account Director: Pedro Perez
Account Director: Megan Shekleton

Production Company: Hungry Man
Director: Wayne McClammy
Editorial Company: Union Editorial
Editor: Christjan Jordan
Producer: Susan Motamed

Audio Record & Mix: Harbor Picture Company
Audio Mixer: Steve Perski
Sound Design: Beacon Street Studios

Brand: Smucker’s Natural
Campaign Title: Father Nature
Agency: Publicis Groupe
Agency Location: New York
Chief Creative Officer: Andy Bird
Executive Creative Director: Erica Roberts
Sr. Art Director: Molly Prunka
Sr. Copywriter: Blake Fromkin
EVP, Director of Integrated Production: Jenny Read
Executive Producer: Lauren Schneidmuller
Senior Producer: Jourdan Valdes
Designer: Zachary Collopy
Group Account Director: Pedro Perez
Account Director: Megan Shekleton

Production Company: Hungry Man
Director: Wayne McClammy
Editorial Company: Union Editorial
Editor: Andrew Ratzlaff
Producer: Susan Motamed
Audio Record & Mix: Harbor Picture Company

Audio Mixer: Steve Perski
Sound Design: Beacon Street Studios