Pasta is born again

A marca de massas Barilla, que celebra seu 145º aniversário, apresenta a nova linha premium Al Bronzo, em campanha global criada pela Publicis Itália.

A ideia defende que o novo produto traz uma "experiência de sabor totalmente nova", como se tivessem saboreando uma massa pela primeira vez.

Ao som de "Dueto das Flores", da ópera Lakmé, de Léo Delibes, o comercial (assista abaixo) mostra a massa renascendo de um "Big Bang",  despertando sentidos, memórias e emoções e trazendo a mensagem: "Pasta Is Born Again".

A comunicação está sendo lançada na Itália, França, Alemanha, Austrália, Bélgica, Espanha, Áustria, Suíça e Suécia.

Ficha Técnica:

PUBLICIS ITALY
GLOBAL CHIEF CREATIVE OFFICER PUBLICIS WW: Bruno Bertelli

CCO PUBLICIS ITALY: Cristiana Boccassini

CCO PUBLICIS ITALY: Mihnea Gheorghiu

GLOBAL EXECUTIVE CREATIVE DIRECTOR: Riccardo Fregoso

GLOBAL EXECUTIVE CREATIVE DIRECTOR: Selim Unlusoy

CREATIVE DIRECTOR / COPYWRITER: Michela Talamona

CREATIVE DIRECTOR / ART DIRECTOR: Fabrizio Tamagni

ART DIRECTOR: Francesca Nepote

SENIOR COPYWRITER: Giuseppina Iaccarino

DIGITAL ART DIRECTOR: Thomas Aito

DIGITAL COPYWRITER: Margherita Teodori

GLOBAL CHIEF STRATEGY OFFICER: Bela Ziemann

HEAD OF STRATEGY: Niccolò Rigo

SENIOR STRATEGIST: Margherita Tuvo

GLOBAL CLIENT SERVICE DIRECTOR: Simona Coletta

GROUPE CLIENT SERVICE DIRECTOR: Federica Papetti

GROUP ACCOUNT DIRECTOR: Arianna Di Marco

ACCOUNT MANAGER: Dario Gambera

ACCOUNT MANAGER: Elena Minciotti

SOCIAL MEDIA MANAGER: Nicolò Russo

CHIEF CREATION OFFICER: Francesca Zazzera

HEAD OF VIDEO PRODUCTION: Anna Sica

SENIOR TV PRODUCER: Antonella Capella

ART BUYER: Caterina Collesano, Rossana Coruzzi

PRODUCTION AND PRINT MANAGER: Daniela Inglieri, Tina Paolella

BRW FILMLAND
DIRECTOR: Philippe André

DOP: David Foulkes

EXECUTIVE PRODUCER: Luca Orlando

HEAD OF PRODUCTION: Francesco Narducci

LINE PRODUCER: Liza Fisher

STYLIST: Diamante Cavalli

SET DESIGNER: Drogo Michie

FOOD STYLIST: Francesca Alberoni

TEX S.R.L.
POST PRODUCTION SUPERVISOR: Nicola Scarpinato

EDITOR: White House Adam Rudd, Fabrizio Squeo

FLAME ARTIST: Davide Maccagni

COLORIST: Emiliano Serrantoni e Daniel Pallucca

POST PRODUCTION: Glassworks VFX

PRODUCER: Roman Lukyanov

CREATIVE DIRECTOR & PROJECT LEAD / FLAME LEAD: Duncan Malcolm

FLAME: Urs Furrer, Ruben Lluis, Kyle Obley

3D LEAD: Julian Johnson

3D: Stephan Haidacher, Sebastian Mayer, Georgios Papaioannou

MUSIC
TITLE: Flower Duet

AUTHOR: Lakmé di Léo Delibes

MASTER: Dame Joan Sutherland and Jane Berbiè

MUSIC COMPANY: Decca Music (Universal)

PUBLISHER: Universal

SOUND
MIX: Screenplay