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JetBlue entrega pizza de Nova York em Los Angeles
A companhia aérea JetBlue apresenta o programa "Pie in the Sky", que está entregando pizza nova-iorquina da Patsy's Pizzeria em Los Angeles, até o dia 11.
Os interessados precisa visitar o site www.jetblue.pizza para fazer o pedido. Para divulgar a ação, a JetBlue e sua agência MullenLowe criaram um filme (assista abaixo) no qual a "celebridade" nova-iorquina Spike Lee instrui o público sobre as técnicas adequadas de consumo da pizza de Nova York.
O esforço tem o objetivo de ajudar a destacar o papel da JetBlue como a "companhia aérea da cidade de Nova York" e a conveniência de suas viagens de costa a costa nos EUA.
Ficha Técnica:
Chief Creative Officer: Mark Wenneker
Client: JetBlue
Agency: Mullen Lowe
Executive Creative Director: Tim Vaccarino
Executive Creative Director: Dave Weist
SVP, Creative Director: Aaron Clinger
Creative Director: Amy Ferguson
Creative Director: Julia Neumann
Creative Director, Design: Sean O'Brien
Associate Creative Director: Allison Hughes
Senior Copywriter: Teddy Miller
Junior Copywriter: Jessica Gelbwaks
Junior Art Director: Cecily Myers
Senior Experience Designer: Katie Kaplan
SVP, Group Account Director: Emily Brooks
Account Director: Matthew Duerr
Account Supervisor: Beba Rivera
Assistant Account Executive: Eddy Cao
VP, Group Strategy Director: Ellie Gogan-Tilstone
Strategy Director: Lindsay Cardinale
SVP, Executive Director of Integrated Production: Lisa Setten
SVP, Head of Integrated Production: Zeke Bowman
VP, Executive Producer: Brian Smith
Assistant Broadcast Producer: Jennifer Dwyer
Senior Developer: Dan Johnston
Motion Design Lead: Joey Tomaino
Motion Designer: Samantha Yazejian
Associate Digital Producer: Taylor Nisbet
Senior Business Affairs Manager: Amy Keddy
Senior Art Producer: Kate Moore
Art Producer: Eden Alaxanian
Associate Director, Print Production and Experiential: Kristine Ring-Janicki
Assistant Project Manager: Christina Pappas
Quality Assurance Specialist: Christina Pappas
SVP, Account Director: Jaclyn Ruelle
VP, Account Director: Keith Gordon
Account Supervisor: Brittany Zahoruiko
Senior Account Executive: Kelsey Labrot
Senior Account Executive: Krystle Lischwe
Account Executive: Meg Weldon
VP, Group Media Director: Jamie Dorfman
SVP, Group Media Director: Jade Watts
Associate Media Director: Persephone Kazl
Media Supervisor: Lauren Meyers
Media Supervisor: Molly Lashner
Senior Digital Media Planner: Edelisse Nelson
Assistant Media Planner: Kathryn Cucuzza
Production Partner: Patsy's Pizzeria
Owner: Frank Brija
Production Company: Gin & Burger
Executive Producer: Dana Discordia
Executive Producer: Phil Higgs
Lead Developer: Paul Solomon
Digital Partner: WeLikeSmall
Lead Backend Developer: Todd Holmberg
Frontend Developer: Anna Larson
Frontend Developer: Elan Bartholomew
Executive Producer: Corey Hankey
Production Company: 40 Acres and a Mule
Delivery Service: deliver
Director: Spike Lee
Chief Financial Officer: Heather Parish
Producer: Mike Ellis
Director of Photography: Kerwin Devonish
Editorial: PS260
Editor: Maury Loeb
Assistant Editor: Paul Rummerfield
Head of Production: Laura Lamb Patterson
Executive Producer: Zarina Mak
Graphics: PS260 Finishing
Graphics: Patrick Lavin
Online: PS260 Finishing
Online: Margaret Yang
Color: Company 3
Senior Colorist: Tim Masick
Senior Producer: Kevin Breheny
Sound: Plush
Senior Mixer: Rob Fielack
Managing Director: Stephen Schmidt