Play has no limits

Em campanha criada pela adam&eveDDB para a marca PlayStation, a Sony Interactive Entertainment busca mostrar como a vida pode ser divertida quando levamos o jogo a sério.

Feito para o PS5 Pro, o novo filme, dirigido por Frédéric Planchon, traz uma cidade comum em cena. Uma mulher vai apertar um botão em um poste, como se fosse um botão para fechar o semáforo. Na verdade, ela "liga o jogo".

Com isso, o ambiente urbano do dia a dia muda para ser um lugar repleto de opções de jogo. Caixotes de lixo se transformam em aros de basquete e escadas viram escorregadores.

A campanha "Play has no limits" ("Jogar não tem limites", na adaptação para o Brasil) destaca a alegria e a euforia que pode ser experimentada quando se está no universo dos jogos - veja o filme mais abaixo.

O console PS5 Pro chegou oficialmente ao país na quinta-feira 7 com o preço sugerido de R$ 6.999,90.

Ficha Técnica
Client: Sony Interactive Entertainment
Brand: PlayStation
Project/Campaign name: “PS5 | Play Has No Limits”
Official Title (YT): “PS5 | Play Has No Limits”
First Air Date: November 12, 2024
Sony Interactive Entertainment:
Senior Vice President, Head of Global Marketing, Sales and Business Operations: Eric Lempel
Vice President, Global Marketing: Isabelle Tomatis
Director of Brand Marketing: Adam Grant
Director of Brand Creative: Seigo Sugai
Group Manager, Brand Marketing: Jayne Murphy
Senior Manager, Brand Marketing: Dianne Segovia, Mattia Maccario
adam&eveDDB - Creative Agency
Chief Creative Officer: Richard Brim
Executive Creative Director/s: Ant Nelson, Mike Sutherland
Creative Director: Paula Hochberg
Creatives: Gaby Grant, Jane Barker, John Trainor-Tobin, Jeppe Vidstrup
Executive Producers: Nikki Cramphorn & Sally Pritchett
Head of print production & experiential: Jaki-Jo Hannan
Senior Producer: Deborah McCartney
Producer: Hazel Corstens
Junior Producer: Lynn Murphy
Project Director: Amy Waldman
Planning Director: David Mortimer
Managing Partner: Fay Taylor
Business Director: Nick Wilkie
Account Director: Bethany Bridgen, Lily Henry
Account Manager: Amy Holden
Executive Content Director: Simon Adamson
Head of Content: Jessica Taylor
Social Creative: Phoebe Wright, Molly Johnstone
Social Producer: Lynn Murphy
Legal: Candice Macleod, Tom Campbell
Business Affairs: Dolores King
King Henry - Design Agency
Joint Head of Design: Scott Silvey
Artworker: Sam Harris & Dave Callow
Retouching: Jon Web & Charlie Townsend
Studio Manager: Rob Wallis & Dan Sandalls
Academy Films – Lead Production Company
Director: Frédéric Planchon
Production Company: Academy
Managing Partner / EP: Simon CooperProducer: Ben Roberts
Production Manager: Natalie Isaac
DOP: Mauro Chiarello
Choreographer: Yoann Bourgeois
PD: Monica Bidault
Costume: Paola Alfaro
AD: Tirso Diaz-Jares
Service Co: The Lift
The Lift EP: Gabriel Stavenhagen
The Lift Producer: Cristina Barres
Edit House - Assembly Rooms
Editor: Sam Rice Edwards
Edit Producer: Daniel Breheny
Edit Assistant(s): Tamara Ishida, Rob McGuire & Bruna Manfredi
Framestore - Post Production Partner
VFX Supervisor & Creative Director: Kamen Markov
CG Supervisor: Tim Jenkinson & Billy Butler
Head of CG: Johannes Sambs
Comp Lead: Aitor Echeveste
Executive Producer: Alexia Paterson
VFX Producer: Ben Stell
VFX Coordinator: Alex Burford
Production Assistant: Jamie Scott & Natalie Angel
VFX Shoot Supervisor: Kamen Markov & Miguel De Hoyos
VFX Shoot Data Wrangler: Julio León
CG Assets: Billy Butler, Florian Rigollet & Evangelos Kapsopoulos
FX: Alfredo Santoriello
Rigging: Brad Noble & Nathan Clark
Layout: Oliver Cordwell, Anna Ventre & Zoe Woods
Animation: Konstantin Nikolov, Jessica Kersey-Preston and Divyesh Shah
Lighting: Erik Weaver-Pronk, Cori Chan, Tim Jenkinson, Billy Butler
Comp: Aitor Echeveste, Sam Meisels, Jon Uriarte Sastre, Ian Copeland, Adam Tennant and Judy Barr
Concept: Nikola Yordanov
DMP: Ivo Horvat & Chelsea Aston
Flame: Kamen Markov, Luigi Russo and Jason Farrow
Company 3 – Colour Grading
Colourist: Jean-Clément Soret and Mattheu Toullet
Executive Producer: Ellora Soret
Producers: Edwin Elkington & Kerri Aungle
adam&eveStudios – Mastering & QC / Digital
Global Business Director: Sybille Chrissoveloni
Senior Account Director: Theo TsangaridesAccount Manager/s: Xochitl Cruz, Ellie Kendrick-Jones
Operations Manager: Jon Philips
Executive Producer adaptation: Ludovica Melica
Producer/s: Dylan Pugh, Marie Vivent
Editor: Yasmine Lahouag, Can Yagan
QC: Stuart Moore, Chloe Maudsley, James Pyne
Head of Digital: James Brown
Digital Producer: Matt Walker
Digital Resource Manager: Julia Mason
Creative Technology Director: Hash Milhan
Digital Design Directors: Sam Butler & Mauricio Brandt
Technical Lead: Ben Aldrich
Developer: Max McLeod & Daniel Lewis
QA: Stuart Moore, James Pyne, Alysha Adekeye, Chloe Maudsley
Media agency: MediaCom
Localisation Agency: EG+