Play With Pop

A cor dos lábios pode mudar não só a aparência da pessoa, mas seu humor, segundo a campanha "Play With Pop", criada pela Wieden+Kennedy de Nova York para a marca Clinique.

A comunicação é protagonizada pela cantora sueca Zara Larsson, que executa neste site a música "Lush Life" em quatro gêneros diferentes: acústico, pop, dance e country, dependendo do batom escolhido pela internauta.

Ficha Técnica:

CLIENT Clinique
PROJECT NAME Play With Pop
LAUNCH DATE February 2016
URL playwithpop.com
W+K NEW YORK
Executive Creative Directors Jaime Robinson, Colleen DeCourcy
Creative Directors Kim Haxton
Copywriter Laddie Peterson
Art Director Jessica Shriftman
Interactive Art Director Andre Poli
Developer Joe Zhou
Director of Technology Charles Duncan
QA Lead Sean Jones
Creative Technologist Craig Blagg
Interactive Producer Laura Kim & Christine Young
Broadcast Producer Dom Tunon
Account Team Casey Jennings & Molly Friedman
Digital Strategist Jessica Abercrombie
Media Supervisor Wes Young & Michelle Mandell
Head of Content Production Nick Setounski
Director of Art Production Deb Rosen
Art Buying Ali Berk
Photographer (Vendor) Mackenzie Duncan
Retoucher (Vendor) Nick Leadlay
Project Manager Danielle Rounds
Business Affairs Sara Jagielski, Justine Lowe & Carolina Hernandez
Studio Designer Laura Mechling, Jill Kearton
Design Director Serif Ozcan
Designer Maja Cule
PRODUCTION PARTNER
Production Company Doomsday
Director Hiro Murai
Executive Producer Danielle Hinde
Line Producer Jason Colon
Director of Photography Larkin Seiple
Post-Production Company Final Cut
Editor Michael Wadsworth
Retouching The Mill
DEVELOPMENT PARTNER
Development Partner Company Caviar
Executive Creative Director Falk Eumann
Technology Director Sun Komen
Lead Developer Ralph Kuijpers