Play your way

A Lawn Tennis Association (LTA) apresenta campanha, criada pela The & Partnership de Londres, em que incentiva todas as pessoas a comprar uma raquete e praticar o esporte, mesmo aquelas que não saibam jogar muito bem.

O filme "Play your way" (assista abaixo) encoraja os tenistas amadores de todo o Reino Unido que treinem, mesmo que a bola vá parar numa árvore ou no telhado, assegurando-lhes isso "acontece com os melhores tenistas".

Ficha Técnica:

Brand: LTA
Creative agency: The & Partnership London
CEO: Sarah Golding
Executive creative director: Yan Elliott
Creative director: Angus Vine
Creatives: Ludo ThomasArthur Harry
Head of integrated production: Charles Crisp
Senior integrated producer: Anthony Borkett
Producer: Angus Lees
Chief strategy officer: Emily Harlock
Senior planner: Isabel Day
Managing director: Steve Parker
Senior account director: Chris Boshier
Account manager: Rebecca Geheran
PR managing director: Sarah White
PR account manager: Sarah Dewe-Mathews
PR account executive: Becky Steel
Production company: Outsider
Director: Chris Balmond
Executive producer: Paul McPadden
First assistant director: Julian Higgs
Lighting cameraman: Eoin McLoughlin
Editor: Matt ChodanGorilla
Casting director: Ali Fearnley
Location manager: Tom Reeves
Post production: Jam FX
Producer: Evren Olgun-Knight
Colourist: Dave Ludlum
VFX supervisor: Peter Young
Sound design & mix: Big Kahuna
Sound designer: Scott Little
Voiceover Artist: Guz Khan
Media: The Kite Factory
CEO: Robin Trust
Managing director: James Smith
Business director: Anthony Abou-Zeid
Account director: Hannah Saunders
Business manager: Hamish Colville
Digital planner/ buyer: Patrick Beswick
Client/ advertiser: LTA
CEO: Scott Lloyd
COO: Julie Porter
Marketing & commercial director: Richard Daish
Head of brand marketing: Ruth Hooper
PR manager: Laetitia Redbond
Social media manager: David Macdonald Watson