Pleasure Is Always On

A marca de sorvetes Magnum reimagina a música "Golden Hour", do artista JVKE (Jake Lawson), em criação da Lola MullenLowe, Golin de Londres, BigSync, MullenLowe e Mindshare.

A canção foi reinventada usando a biblioteca de dados da NASA para criar sons do sol e faz parte de campanha que apresenta os novos sabores de verão da Magnum: Magnum Double Sunlover e Magnum Double Starchaser.

A faixa reimaginada apresenta uma experiência sonora por meio do processo de sonorização de dados, que a Magnum desenvolveu com Dr Robert Alexander. A produção musical ficou a cargo de Alex Metric. A faixa está sendo apoiada por uma campanha global "Pleasure Is Always On".

A nova versão de "Golden Hour" está disponível em todas as plataformas de streaming e no Tik Tok.

Confira também o making of da produção, abaixo.

Leia anterior sobre o assunto, aqui.

Ficha Técnica:

Client: Magnum
Chief Marketing Officer, Ice Cream: Julien Barraux
Global Brand Vice President, Magnum: Ben Curtis
Global Marketing Manager, Magnum: Tugce Aksoy
Global Brand Manager, Magnum: Sara Paixão
Global Brand Manager, Magnum: Rosie Festus
Global Junior Brand Managers: Ying Hu, Federico Russo
Global Digital Experiences: Willem Van Isselmuden

Unilever Media
Global Head of Media & Media Operations Lead, Ice Cream: Sarah Mansfield
Global Media Director, Ice Cream: Sophie Sanderson

Creative Agency: LOLA MullenLowe (Madrid)
Executive Creative Director: Tomas Ostiglia
Creative Directors: Jorge Zacher, Kevin Cabuli
Creative Team: Josefina Mateo, Augusto Callegari, Pedro Mezzini, Beatriz Zambrano, Leticia Díaz, Daniela González, Ezequiel Scarpini
Design Director: Yan Graller
Art Director & Designer: Alan Chung
Designer Trainee: María Sancho
Managing Director: Tom Elliston
Account Director: Catalina Aguirre
Account Supervisor: Cristina Panea
Head of Strategic Planning: Camilla Facín
Head of Production: Felipe Calviño
Producer: Jorge Saade
PR Team: Enrique Caballero, Gabriella Nunez

Music Partner: Big Sync
Track: Golden Hour (ft. the Sun) [Sunlover-Starchaser Edit]
Artist & Composer: JVKE
Producers: Alex Metric & Robert Alexander
Client Services Director: Lauren Thackray
Executive Creative Director: Commie Mcmullen
Music Licensing: Lisa James

Integrated Communications Agency MullenLowe (part of MullenLowe Group UK)
Business Director: Lauren Gray
Account Director: Samar Rezvan
Senior Project Manager: Gwen Penverne
Strategy: Omari Green
Designer: Katrina Sawyer

Global PR Agency: Golin London
Executive Director, EVP: Katie – Jo Flynn
VP Director: Lloyd Abbott
Senior Manager: Amy Rees
Manager: Lizzi Shearman
Influencer Lead: Jessie May Brooks
Influencer Manager: Migle Kriauciunaite

Media and Innovation Agency: Mindshare
Global Lead Ice Cream: Andrew Lloyd
Global Strategy Director: Mayamiko Kulemeka
Global Strategy Manager: Kevin Lesueur
Global Strategy Senior Executive: Sakshi Mathur:
Business Director, Digital Planning & Strategy: Matteo Conti

Production House: Chief
Director: Joe Conor
Executive Producer: Colin Offland
Producer: Nick Trainor-Crossley
Production Managers: Ellie Bonner & Alex Miguel-Guerreiro
Production Assistant: Billy Offland
1st AD Terry McShane
Runners: Joe Owen, George Wroe, Jack Ward
Director of Photography: Ben Magahy
1st AC: Danny Mendieta
2nd AC: Jess Oxley
Post Producer: Willem Wyatt
Lead Editor: Jacques Simon
Editor. Paul Ferdenzi
Edit Assistant: Dylan Miller
Colourist: George K
Sound Design: Ed Downham
Online Editor: Paul Willis