Pré-Estreia

A seguradora State Farm irá lançar a campanha “Challenge Your Assumptions” no mercado norte-americano.

Os filmes (assista aqui), que chegam à telinha nos EUA a partir do Natal (sábado, 25), apresentam os novos embaixadores da marca, os jogadores de basquete Trae Young e Boban Marjanović, ao lado de Chris Paul e Jake, parceiros antigos da marca.

A State Farm trabalhou com a Translation na nova campanha, que será veiculada na TV aberta, canais digitais e sociais e nos próprios canais sociais dos jogadores da NBA.

Nos próximos meses, a marca também contará com uma jogadora da WNBA e da NBA2K como parte da comunicação.

Ficha Técnica:

Brand/Client: State Farm
Campaign Title: State Farm | Challenge Your Assumptions
First Air Date: Dec. 25, 2021

Brand/Client Team: State Farm

Agency: Translation
Chief Executive Officer: Steve Stoute
Executive Creative Director: Jason Campbell
Head of Client Services: Susanna Swartley
Group Creative Lead: Matt Herr
Group Context Director: Joel Rodriguez
Head of Integrated Production: Alison Hill
Senior Art Director: Jen Wang
Senior Copywriter: Deirdre Hering
Junior Art Director: Emeline Earman
Junior Copywriter: MK Holladay
Group Strategy Director: John McBride
Senior Strategist: Megan Mundo
Context Strategist: Paige Rollins
Junior Context Strategist: Sam Cantie
Senior Producer: Lee Nichnowitz
Junior Producer: Ashley Pineda
Business Affairs Manager: Librado Sanchez
Group Account Director: Julia Farber
Account Supervisor: Dara Fineman
Account Executive: Brianna Zuniga
Assistant Account Executive: Taylor Kepley
Production Company: dummy.

Director: Harold Einstein
Producer: Michael Kanter
Production Supervisor: Sara Kelman
DOP: Glynn Speeckaert
Production Designer: Patrick Lumb

Editorial Company: Arcade Edit
Head of Production: Silva Soyer
Editor: Dave Anderson
Assistant Editor: Lucas Ferreira
Cutting Assistant: Sam Barden
Producer: Ellen Lavery

VFX: THE MILL
Creative Director: John Leonti
Senior VFX Artist: Roxy Zuckerman

Color Grade: Company 3
Colorist: Tim Masick
Color Assists: Ryan Moncief
Senior Producer: Kevin Breheny

Sound Design & Mix: Sonic Union
Sound Designer + Mix Engineer: Steve Rosen
Sound Designer + Mix Engineer: Fernando Ascani
Mix Assistant: Julian Fader
Audio Post Producer: Justine Cortale