Pré-Estreia

A empresa britânica de apostas Ladbrokes recria a corrida do personagem de Silvester Stallone no filme "Rocky II", em nova campanha criada pela Neverland.

No comercial (assista aqui), o anunciante utiliza as filmagens originais do longa e o cenário da Filadélfia, com um elenco que substitui a multidão original, juntando-se a Rocky Balboa em sua corrida.

Aqueles que faziam parte da cena da multidão na época foram digitalmente trocados por centenas de esportistas, bateristas, drag queens, dançarinos, ginastas e muitos outros.

A equipe de especialistas removeu digitalmente todo o elenco original, exceto Rocky. Eles mapearam os locais e os movimentos de câmera para que filmassem um novo conjunto de personagens que poderia ser colocado de volta na cena original.

O novo casting foi captado em um estúdio de 95 metros por 50 metros, no Origo Studios, em Budapeste. Espie o making of da produção, abaixo.

O comercial de lançamento da comunicação, que chega à telinha britânica nesta sexta-feira (19), termina com a assinatura: "We play together".

A marca também está lançando uma série de ativações digitais e nas redes sociais.

Ficha Técnica:

LADBROKES
BRAND MARKETING DIRECTOR: James Kennedy

HEAD OF BRAND MARKETING: Stewart Townsend

HEAD OF MEDIA: Darran Snatchfold

SENIOR BRAND MANAGER: Benjamin Reeves

SENIOR BRAND MANAGER: Dee Ulusoy

BRAND MANAGER: Jonathan Williamson

BRAND MANAGER: Abigail Wood

BRAND MANAGER: William Peters

BRAND MANAGER: Daniel Chandley

BRAND MANAGER: Pablo Moreno

HEAD OF RETAIL MARKETING: Lewis Wallace

GROUP DIRECTOR OF CONSUMER PR: Simon Clare

HEAD OF PR: Nicola McGeady

PR MANAGER: Alex Apati

CONSUMER PR AGENCY: Finn Partners

HEAD OF PERFORMANCE MARKETING: Daniel Toledo

SENIOR SOCIAL MEDIA MANAGER: Teresa Rebelo

PAID SOCIAL MEDIA ACCOUNT MANAGER: Ethan O'Reilly

SENIOR DISPLAY & PROGRAMMATIC MANAGER: Robert Charles

PROGRAMMATIC EXECUTIVE: Arthur Caraccio

INTERNAL COMMUNICATIONS BUISNESS PARTNER: Phil Oddy

GROUP PROCUREMENT MANAGER: Helvia Ruiz

ASSISTANT LEGAL DIRECTOR: Anthony Ladislaus

COMPLIANCE MANAGER: Yoithi Inoue

SENIOR COMPLIANCE MANAGER: Suzanne Young

GROUP DIRECTOR OF CORPORATE AFFAIRS: Grainne Hurst

HEAD OF SAFER GAMBLING AND EXTERNAL CORPORATE AFFAIRS: Sophie Platts

NEVERLAND
CO-FOUNDER, ACTING ECD: Jon Forsyth

CO-FOUNDER, BRAND STRATEGY: Simon Massey

HEAD OF PRODUCTION : Amy Coomber

PRODUCER: Alex Cowley

SENIOR CREATIVE: Lloyd Daniel

DESIGN DIRECTOR: Rich Kennedy

BUSINESS DIRECTOR: Theo Jenkins

ACCOUNT MANAGER : Kate Middleton

SENIOR STRATEGIST: Clemence Lepinard

MJZ (PRODUCTION COMPANY)
DIRECTOR: Nicolai Fuglsig

PRODUCER : Tim Wild

EXECUTIVE PRODUCER: Lindsay Turnham

PRODUCTION MANAGER : Michelle Kirkman

DOP: George Richmond

1ST AD: Ben Glickman

FACILITY COMPANY: Pioneer, Hungary

FINAL CUT (EDIT HOUSE)
EDITOR : Rick Russell

2ND EDITOR: Claire McGonigal

ASSISTANT EDITOR: Josh Chadwick

EDIT PRODUCER : Nikki Porter

SELECTED WORKS (POST PRODUCTION HOUSE)
CREATIVE DIRECTOR : Greg Spencer

SHOOT SUPERVISORS : Greg Spencer, Mickey O'Donoghue, Theajo Dharan, Adame Boutrif

EXECUTIVE PRODUCERS : Sean Costelloe, Alex Fitzgerald

PRODUCER : Katie Sharpe

HEAD OF 3D : Paul Donnellan

CG ARTISTS : Mickey O'Donoghue, Abner Marin, Adame Boutrif

2D ARTISTS : Jonathan 'Wes' Westley, Georgina Ford, Maheshwaran Chandrasekaran, Matt 'Wispy' Clarke, Stephanie Skarbeck

DATA WORKFLOW : Man Lok Li

TECHNICAL PRE-VIZ: Big Tooth Studios

COLOURIST : Fergus McCall @ Rare Medium

750MPH (AUDIO POST HOUSE)
HEAD SOUND ENGINEER : Sam Ashwell

SOUND DESIGN & MIX: Olivia Ray

AUDIO PRODUCER: Kirsten Troy

MUSIC
WRITERS : Bill Conti, Carol Connors, Ayn Robbins

PUBLISHER : Sony Music Publishing

MUSIC ARRANGER : Tom Player @ Lost Track Productions

MUSIC SUPERVISION : Jemma Skidmore @ Resilient Music LLP

MUSIC LICENSING : Richard Kirstein @ Resilient Music LLP

STILLS
PHOTOGRAPHER’S AGENCY: Making Pictures

PHOTOGRAPHER : Jean Yves Lemoigne

STILLS RETOUCHING: Tag Collective Arts

THE7STARS (MEDIA TEAM)
MANAGING PARTNER: Liam Mullins

STRATEGY PARTNER: Chris Herbert-Lo

GROUP PLANNING DIRECTOR: Ben Reilly

PLANNING DIRECTOR: Joe Lee

WAVE
HEAD OF DESIGN ENTAIN: Rachelle Peat

HEAD OF MOTION ENTAIN: Carl Fox

DESIGN LEAD LADBROKES: Anthony Higgins

DESIGN LEAD RETAIL: Monique Thomas

COPY LEAD: Joe Watson

PROJECT MANAGER: Gabrielle Lemaigre

RESOURCING LEAD: Vasiliki Krikona

ACCOUNT DIRECTOR: Sarah Burrows

SUB-EDITOR: Cal Gildart

DESIGNER: Chiara Berbenni

DESIGNER: Georgi Vuchkov

DESIGNER: Lauren Murphy

DESIGNER: Steve McCarthy

LEAD DESIGNER MANILA: Eugene Ceriola

SENIOR DESIGNER: Van Eudela

SENIOR DESIGNER: Neeraj Nayyar

DESIGNER: George Kefalas

SENIOR DESIGNER: Theron Soares

SENIOR DESIGNER: Abdrew Codlicott

SENIOR DESIGNER: Stuart Greaves

DESIGNER: Julia Safrigina

SENIOR MOTION DESIGNER: Alberto Rossi

MOTION DESIGNER: David Patarroyo

IRRESISTIBLE STUDIOS
CEO: Matt Nelson

ACCOUNT MANAGER: Sherri Randell

HEAD OF ANIMATION: Jessica Norton

HEAD OF POST: Luke Aldrich

PRODUCER: Camilla Zupi

CREATIVE DIRECTOR: Karl Fenton

SENIOR COMPOSITOR: Peter Welton