Pré-Estreia

A companhia aérea Air Canada celebra a jornada da equipe canadense até os Jogos Olímpicos e Paraolímpicos de Paris 2024, em campanha criada pela FCB Toronto.

O comercial "Ticket to Dream" (asssista abaixo) chega à telinha e ao cinema no próximo dia 26 e também está sendo exibido nas plataformas sociais da marca e na mídia digital.

O filme acompanha duas viagens canadenses no tempo: um jovem casal que se muda para o Canadá em busca de um futuro melhor e uma atleta determinada a realizar seus sonhos olímpicos, capturando a resiliência compartilhada enquanto superam obstáculos para realizar seus sonhos.

As duas narrativas correm em paralelo antes de se unirem para revelar uma reviravolta.

Ficha Técnica:

The Creative
Client: Air Canada
Campaign Title: Ticket to Dream
Category: Airline
Medium/Media: TV, Cinema, Web, Social, In-flight Entertainment
Length/Size: 2m30s, 90s, 60s,30s, 15s

Client: Air Canada
VP, Brand: Andrew Shibata
Sr. Director, Brand Strategy and Content Marketing: John Xydous
Sr. Manager, Brand Content Marketing: Annie Couture
Manager, Brand Content Marketing: Anda Marciuc
Director, Brand Marketing – Quebec and Aeroplan: Martine Boulerice
Senior Manager, Sponsorship Marketing: Veronique Poulin
Manager, Sponsorship Marketing: Natalie Nitsotolis

Creative Agency: FCB Canada
FCB Toronto:
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Director: Jeremiah McNama
Associate Creative Directors: Sally Fung & Sara Radovanovich
VP Content Lead: Ravi Singh
Account Director: Rose Noble
Account Executive: Joe Aparna
Senior Producer: Franca Piacente
Strategy: Shelagh Hartford

FCB Montréal:
VP Creative: Sylvain Dufresne
Account Director: Erin Brown-Vandecruys
Associate Creative Director: Alexandra-Julie Poirier
Copywriters: Nicolas Baudry & Pierre-Luc Loranger
Broadcast Producer: Anick Rozon

Production Company: Scouts Honour
Director: Kevin Foley
Executive Producer: Simon Dragland
Director of Photography: Christopher Lew
Service Company: Moonlighting SA

Post-Production: Nimiopere
Editor: Graham Chisholm
Assistant Editor: Laura Corredor
Executive Producer: Paula Hicks & Jenna Edwards

Colour: Alter Ego
Colourist: Wade Odlum
Executive Producer: Jane Garrah

Online Artist: Tantrum Post
Online Artist/Creative Director: Dominik Bochenski
VFX Producer: Rebecca MacKillop
CG Lead: Dominik Wojarowicz
CG Artist: Marie Kubo
Compositors: Piers Larchet, Dan Ciancone & Davide Di Santo
Compositing Assistant: Bala
Designer: Hayoung Na
Animator: Ale Martins

Music & Sound Design House: Pivot Audio
Executive Creative Director: Guy Amitai
Producer: Neil Devlin
Composer: Fleur Han
Sound Designer: Sarah Neumann

Mix Studio: Cult Nation
Music Producer & Sound Engineer: Tanguy Meunier
Producer: Melissa Hassing
Composer: Sam Avant
Sound Engineer: Rene-Pierre Guerin