Pré-Estreia 2

O McDonald's apresenta no Reino Unido sua campanha de festas de final de ano, que procura enfatizar a inocência resgatada pelo Natal e celebrar o papel desempenhado pela rede de fast food nessa temporada, servindo como um "pit stop" em família, em meio aos rituais tradicionais.

Criado pela Leo Burnett de Londres, o comercial "Inner Child" (assista abaixo), que chega à telinha britânica neste domingo (15), segue a história de Tom. Ele enfrenta uma luta interna entre a criança que foi e o adolescente que deseja ser.

A animação, dirigida por Againstallodds, da Passion Pictures, mostra o garoto e sua mãe durante os rituais que antecedem o Natal. O pequeno não responde aos esforços dela para colocá-lo no "espírito festivo". No entanto, sua "criança interior" revela uma história diferente. No final, mãe e filho finalmente se reconectam.

A peça é embalada por um remake da música "Forever Young", interpretado pela cantora e compositora britânica Becky Hill.

O esforço também é composto por peças para mídia digital e ações nas redes sociais.

Ficha Técnica:

CAMPAIGN TITLE: Inner Child

CLIENT: McDonald’s

ADVERTISING AGENCY: Leo Burnett

CREATIVE AGENCY: Leo Burnett

CCO: Chaka Sobhani

CREATIVE DIRECTORS: James Millers & Andrew Long

CREATIVE TEAM: Steph Ellis & Rory Hall

HEAD OF PLANNING: Tom Sussman,

PLANNING DIRECTOR: Joe Beveridge

PLANNER: Thomas Schofield

BUSINESS LEAD: Bethany Watts

ACCOUNT TEAM: Steph Bates, Laura Taylor, Alice Pavey, Annie Flood

PROJECT DIRECTOR: Emily Green

HEAD OF TV PRODUCTION: Graeme Light

MEDIA BUYING AGENCY: OMD

PRODUCTION COMPANY: Passion Pictures

DIRECTOR: Againstallodds

EXEC PRODUCER: Debbie Crosscup

HEAD OF PRODUCTION: Mike Turoff

PRODUCER: Matt Saxton

PRODUCTION ASSISTANT: Honor Martin, Nefeli Petika

CG CO-ORDINATORS: Emma Rider

HEAD OF CG: Jason Nicholas

CG SUPERVISOR: Stuart Hall

ANIMATION SUPERVISOR: Wesley Coman

CHARACTER DESIGN: Againstallodds, Juan Useche

BACKGROUND DESIGN: Alejandro Diaz, Jules Durand

RESEARCH & DEVELOPMENT: Ronnie Mitchell

BOARDOMATIC / ANIMATIC: Againstallodds

PREVIZ: George Rigby, Wesley Coman

EDITING: Againstallodds, Kingley Bailey, Christina Conradi, Tim King

LAYOUT: David Burtle, Jason Nicolas

MODELLING (CHARACTER): Mattias Bjurstrom, Filippo Bovolini, Florent Rousseau

MODELLING (ENVIRONMENT): Florent Rousseau, Jack Enever, Maryka Laudet, Quentin Camus, Camille Jalabert

TEXTURING: James Nardelli, Maryka Laudet, Quentin Camus, Jose Hernandez, Francois Pons, Camille Jalabert, Fanny Teisson, Interference Pattern, Jack Enever

TEXTURING CHARACTERS: Eva Prado

RIGGING: Victor Vinyalls, Mattias Bjurstrom, Arthur Ranson, Sarah Forest

HAIR GROOM: Keyvan Leriche

ANIMATION: Wesley Coman, George Rigby, Alan Person, Lucas Pratdesaba, Francisco Garcia, Jordi Girones

SFX & SIM: Colin Perrett, Kwai Ip, Derlene Buttner, Tyler Daniells , Stephane Daguin

LIGHTING & RENDERING: Howard Bell, Jose Hernandez, Francois Pons, Ian Beresford, Stuart Hall

COMPOSITING: Sam Meisels, Daniel Lopez, Flavio Kawamoto

MATTE / BACKGROUND PAINTING: Sam Klughertz

POST-PRODUCTION: Framestore

PASSION PIPELINE TD: Javier Edo, Tony Ambles

IT SUPPORT / ENGINEERING: Tim Wharton, Daniel Borg, Thomas Lynch

OMD:

ACCOUNT TEAM: Amy Lea, Laurence Ruthven, Eleonora Sceusi

MEDIA PLANNERS: Jamie Callaghan, Becky France

MEDIA BUYERS: Alex Neary, Alex D’Albertanson

THE MARKETING STORE:

DIGITAL CREATIVE DIRECTOR: Darren Groucutt

CREATIVE TECHNOLOGY DIRECTOR: Hils Jakison

SENIOR CREATIVE: Mark Kelly

SENIOR CREATIVE: Vanessa Tucker

DIGITAL DESIGNER: Jade Wilson

ACCOUNT TEAM: Emily Duggan, Alice Napier, Madhushri Nadgir

MCDONALD’S BRAND TEAM
VICE PRESIDENT OF MARKETING: Michelle Graham-Clare

MARKETING AND FOOD DIRECTOR: Steve Howells

MARKETING MANAGER: Hannah Pain

SENIOR BRAND MANAGER: Hollie Subhan

BRAND MANAGER: Anna Kerr

CAMPAIGN ASSISTANT: Chansey White

AUDIO POST
AUDIO COMPANY: Factory

SOUND DESIGN & MIX: Josh Campbell & Anthony Moore

AUDIO PRODUCER : Beth Massey

GENRES: ANIMATION

CATEGORIES: FAST FOOD, RETAIL AND RESTAURANTS