Pré-Estreia 2

Num contexto em que muitas pessoas procuram maneiras de viver de forma mais sustentável, o eBay apresenta campanha no mercado britânico que destaca a economia circular fomentada pelo comércio eletrônico.

A comunicação defende o consumo responsável, encorajando o público a vender objetos usados, não somente para ganhar algum dinheiro extra, mas também para estender significativamente a vida útil de itens que não precisam ser desperdiçados.

Criado pela McCann de Londres, o esforço é composto pelo comercial "Buy a Thing, Sell a Thing" (assista aqui), que chega à telinha britânica nesta sexta-feira (15). Dirigido por David Wilson, da Riff Raff, o filme começa com alguém jogando fora sua velha TV, antes que a letra de uma canção plante a semente de uma ideia: “When you a buy thing, sell a thing, never ever throw a thing! When you buy a thing, sell a thing, go on do the better thing!”.

Além do comercial para TV, a campanha é composta por peças para mídia digital e rádio.

Ficha Técnica:

EBAY
CHIEF MARKETING OFFICER: Eve Williams

SENIOR BRAND MARKETING MANAGER: Ellis Hourshid

BRAND MARKETING MANAGER: Harley Ilott

BRAND GRADUATE: Theodore Maloney

MCCANN LONDON
CREATIVE AGENCY: McCann London

CHIEF CREATIVE OFFICERS: Laurence Thomson & Rob Doubal

CHIEF STRATEGY OFFICER: Theo Izzard-Brown

EXECUTIVE CREATIVE DIRECTORS: Ray Shaughnessy & Dan Norris

CREATIVE DIRECTORS: Matt Searle & Olly Wood

SENIOR CREATIVE: Misha Newby

GLOBAL BUSINESS LEAD: Sailesh Jani

BUSINESS DIRECTOR: Tom Oliver

SENIOR ACCOUNT MANAGER: Omid Faramarzi

ACCOUNT ASSOCIATE: Sasha Semple

STRATEGY DIRECTOR: Harrison Steinhart

PROJECT DIRECTOR: Clare Prager

PROJECT MANAGER: Neil Tingey

HEAD OF DESIGN: Lisa Carrana

MOTION DESIGNER: Dani Wolf

DESIGNER: Harry Ingrams

CRAFT
HEAD OF INTEGRATED PRODUCTION: Sophie Chapman-Andrews

EXECUTIVE PRODUCER: Jonathan Davis

SENIOR PRODUCER: Claire Welberry

SENIOR PRODUCER: Anna Cartwright

PRODUCER & PRODUCED BY: Chloe Brown

MUSIC SUPERVISOR: Chris Graves

PRODUCTION COMPANY
DIRECTOR:  David Wilson, Riff Raff Films

EXECUTIVE PRODUCER: Tracey Cooper

PRODUCER: Lauren Highman

DIRECTOR OF PHOTOGRAPHY: Daniel Bronks

PRODUCTION DESIGNER: James Hatt

CASTING DIRECTOR: Sophie North

EDIT HOUSE
EDITOR: Meg Thorne, The Quarry

HEAD OF PRODUCTION: Tor Adams

PRODUCER: Jenn Sanders

POST-PRODUCTION
VFX: Black Kite Studios

COLOUR: Richard Fearon

VFX LEAD: Ahmed El-Azma

VFX SHOOT SUPERVISOR: Tito Fernandes

VFX PRODUCER:  Hannah Ruddleston

AUDIO POST-PRODUCTION
SOUND MIX: Grand Central Recording Studios

SENIOR SOUND DESIGNER : Tom Pugh

SENIOR AUDIO PRODUCER :  Molly Butcher

MUSIC
TITLE: ‘Buy A Thing, Sell A Thing’

ARTIST: David Goo Feat. Mac

COMPOSERS: David Giles, Misha Newby & Alika McGillivary

PUBLISHERS: Wixen Music, Freckle Music & BMG