Pré-Estreia

A Wieden+Kennedy Portland resgatou o coronel Hardland Sanders para protagonizar campanha da rede de fast food KFC, em comemoração ao seu 75º aniversário.

No primeiro filme, o coronel, interpretado pelo humorista Darrell Hammond (do Saturday Night Live), coloca a agulha em um LP antigo. Ele fala sobre as diferenças entre os "velhos tempos" e este "novo mundo louco" da geração Millenium, em comerciais frequentemente pontuados por uma risada exagerada.

Os comerciais para TV chegam à telinha norte-americana na próxima segunda-feira (25). A campanha se estende à web, mídias sociais e ações nos pontos de venda.

O trabalho digital inclui os sites KFC.com e CoronelSanders.com (este último inclui uma "experiência digital interativa" que conta a história da vida de Sanders). Haverá também novos itens de menu e novas embalagens.

Leia a matéria do Adweek na íntegra aqui.

Ficha Técnica:

Client: KFC
Agency: Wieden + Kennedy, Portland, Ore.
—Spot: "State of Kentucky Fried Chicken Address" :45
Agency: W+K Portland
Creative Directors: Karl Liberman, Eric Baldwin
Copywriter: Karl Liberman
Art Director: Eric Baldwin
Producer: Hayley Goggin,
Production Assistant: Nicole Kaptur
Interactive Strategy: Mike Davidson, Teresa Lai
Social Strategy: Matt Hisamoto
Strategic Planning: Britton Taylor, Lizzie Hanner
Media/Comms Planning: Alex Barwick
Account Team: Jess Monsey, Jesse Johnson, Kristin Postill, Alexina Shaber
Business Affaires: Alicia Willet/Karen Crossley
Project Management: Chenney Gruber
Executive Creative Directors: Joe Staples / Mark Fitzloff
Head of Production: Ben Grylewicz
Production Company: Joint
Director: Karl Lieberman + Eric Baldwin
Executive Producer: Patty Brebner
Line Producer: Shelli Jury
Director of Photography: Eric Edwards
Editorial Company: Joint Editorial
Editor: Nick Davis
Post Executive Producer: Leslie Carthy
VFX Company: Joint
Exec Producer, VFX: Alex Thiesen
Nuke Artist : Zack Jacobs
Smoke Artist: David Jahns
Executive Producer, Color: Thatcher Peterson
Color Producer : Antonio Hardy
Color Coordinator: Diane Valera
Colorist: David Ludlum
Music+Sound Company: Walker
Composer: N/A
Sound Designer: Noah Woodburn
Song (if applicable): 'Keep on the Sunny Side'
Producer: Abbey Hickman + Sara Matarazzo
Mix Company: Joint
Mixer: Noah Woodburn
Producer: Sarah Fink
—Spots: "Bucket in My Hand" :60, "Pool Dip" :15, "Traffic" :30, "Baseball No Hitter" :30, "Baseball-Talkin About" :15
Agency: W+K Portland
Creative Directors: Karl Liberman, Eric Baldwin
Copywriter: Matt Mulvey
Art Director: Lawrence Melilli
Producer: Hayley Goggin,
Production Assistant: Nicole Kaptur
Interactive Strategy: Mike Davidson, Teresa Lai
Social Strategy: Matt Hisamoto
Strategic Planning: Britton Taylor, Lizzie Hanner
Media/Comms Planning: Alex Barwick
Account Team: Jess Monsey, Ken Smith, Jesse Johnson, Kristin Postill, Alexina Shaber
Business Affaires: Karen Crossley
Project Management: Chenney Gruber
Executive Creative Directors: Joe Staples / Mark Fitzloff
Head of Production: Ben Grylewicz
Production Company: Imperial Woodpecker
Director: Stacy Wall
Executive Producer: Doug Halbert
Line Producer: Andrew Travelstead
Director of Photography: Tim Hudson
Editorial Company: Joint Editorial
Editor: Steve Sprinkel
Post Producer: Lauren Pullano
Post Executive Producer: Alex Thiesen
VFX Company: The Mill
Exec Producer, VFX: Sue Troyan
Sr. VFX Producer: Dan Roberts
Production Coordinator: Mary Hayden
VFX Supervisor: Phil Crowe
Lead Flame Artist : James Allen
2D Artists: Tim Davies, Jason Bergman, Steve Cokonis, Andy Dill, Kevin Flores, Gareth Parr, Tim Robbins, Lisa Ryan, Stefan Smith, Glyn Tebbutt
Matte Painters: Gillian George, Itai Muller, Lynn Yang
Executive Producer, Color: Thatcher Peterson
Color Producer : Antonio Hardy
Color Coordinator: Diane Valera
Colorist: David Ludlum
Music+Sound Company: Walker Music
Composer: N/A
Sound Designer: Walker Music on Bucket In My Hand :60/:30 ONLY
Song (if applicable): Bucket In My Hand (re-record of Ivor Cutler 'Donut in my hand') All other spots, 'Keep on the Sunny Side' production performance from Mandolin Band on set day of shoot
Producer: Abbey Hickman + Sara Matarazzo
Mix Company: Lime Studios
Mixer: Sam Casas + Matt Miller
Producer: Susie Boyajan
—Spot: Mandolin Spots
Agency: W+K Portland
Creative Directors: Karl Liberman, Eric Baldwin
Copywriter: Matt Mulvey
Art Director: Lawrence Melilli
Producer: Hayley Goggin,
Production Assistant: Nicole Kaptur
Interactive Strategy: Mike Davidson, Teresa Lai
Social Strategy: Matt Hisamoto
Strategic Planning: Britton Taylor, Lizzie Hanner
Media/Comms Planning: Alex Barwick
Account Team: Jess Monsey, Ken Smith, Jesse Johnson, Kristin Postill, Alexina Shaber
Business Affaires: Karen Crossley
Project Management: Chenney Gruber
Executive Creative Directors: Joe Staples / Mark Fitzloff
Head of Production: Ben Grylewicz
Production Company: Imperial Woodpecker
Director: Stacy Wall
Executive Producer: Doug Halbert
Line Producer: Andrew Travelstead
Director of Photography: Tim Hudson
Editorial Company: Joint Editorial
Editor: Steve Sprinkel
Post Producer: Lauren Pullano
Post Executive Producer: Alex Thiesen
VFX Company: The Mill
Exec Producer, VFX:: Sue Troyan
Sr. VFX Producer: Dan Roberts
Production Coordinator : Mary Hayden
VFX Supervisor: Phil Crowe
Lead Flame Artist : James Allen
2D Artists: Tim Davies, Jason Bergman, Steve Cokonis, Andy Dill, Kevin Flores, Gareth Parr, Tim Robbins, Lisa Ryan, Stefan Smith, Glyn Tebbutt
Matte Painters: Gillian George, Itai Muller, Lynn Yang
Executive Producer, Color: Thatcher Peterson
Color Producer : Antonio Hardy
Color Coordinator: Diane Valera
Colorist: David Ludlum
Music+Sound Company: Walker Music
Composer: N/A
Sound Designer: Walker Music on $5 Dollar Phillip :30 + :15
Song (if applicable): Down By the Bay ($5 Dollar Phillip :30 + :15)
Producer: Abbey Hickman + Sara Matarazzo
Mix Company: Lime Studios
Mixer: Sam Casas + Matt Miller
Producer: Susie Boyajan