Print The Holidays

A HP incentiva o público a desligar seus smartphones em campanha de Natal, "Print the Holidays", criada pela Goodby Silverstein & Partners (GS&P).

Dirigido pelo francês Michel Gondry (que ganhou o Oscar com "Brilho Eterno de uma Mente Sem Lembranças"), o filme (assista abaixo), embalado por uma versão da música "12 Days of Christmas", convida as pessoas a deixar de lado os dispositivos e "imprimir suas festas de final de ano": a gigante oferece atividades para impressão - com mais de 250 horas de histórias em quadrinhos exclusivas, páginas para colorir e jogos.

"Quando vamos a peças de teatro e cinemas, pede-se que desliguemos nossos celulares. E se desligarmos nossos dispositivos por um tempo durante as festas de final de ano para passarmos algum tempo de qualidade com nossas famílias?", questiona Rich Silverstein, cofundador e copresidente da GS&P.

Confira também, abaixo, o making of do comercial da HP.

Ficha Técnica:

Ad Agency: Goodby Silverstein & Partners

Client: HP

Title of Creative Work: Print the Holidays

Client

Chief Marketing Officer of HP: Vikrant Batra

Global Head of Marketing , Print: Deepak Masand

Head of Global Marketing, Print Hardware Systems: Ladd Martin

Manager, Global Consumer Print Marketing Team: Laura Morris

Global Marketing for Consumer Print: Amy Rowan

Global Print Program Manager: Amy Witkop

Creative

Co-Chairman and Co-Founder: Rich Silverstein

Creative Director: Will Elliot

Associate Creative Director: Daniel Righi

Associate Creative Director: Kurt Mills

Copywriter: Sydney Lindsey

Art Director: Jelena Kolomejac

Design Director: Ryan Self

Designers: Pedro Zuccolini, Nero Chen

Production

Director of Broadcast Production: Leila Gage

Executive Producer: Stephanie DeNatale

Broadcast Producer: Rachel Saxon

Account Services

Managing Partner: Leslie Barrett

Account Director: Melissa Buck

Account Manager: Jackie Russell

Assistant Account Manager: Vivian Cheng

Brand and Communication Strategy

Head of Brand Strategy: Bonnie Wan

Group Communication Strategy Director: Dong Kim

Senior Communications Strategist: Matt Hudgins

Group Strategy Director: Kelly Evans-Pfeifer

Senior Brand Strategist: Marisa Perazzelli

Brand Strategist: Briana Patrick

Business Affairs

Director of Business Affairs: Judy Ybarra

Business Affairs Associate: Kristian Evanculla

Associate Traffic Manager / Business Affairs Associate: Howie Mapson

Associate Business Affairs Manager: Stuart Pidrak

Production Company: Partizan

Director: Michel Gondry

Producer: Raffi Adlan

Managing Director/Executive Producer: Lisa Tauscher

Head of Production: Kelly Martin

Director of Photography: Shawn Kim

Production Designer: Maxwell Orgell

Stylist: Florence Fontaine

Service Company: Division Productions

Editorial Company: Exile

Editor: Kirk Baxter

Assistant Editor: Rex Lowry

Executive Producer: CL Weaver

Post Producer: Michael Miller

Color/Graphics/VFX/Finishing: The Mill LA

Creative Director/VFX Sup: Glyn Tebbutt

CG Lead: Jason Mortimer

Compositors: Lenz Kol, Daniel Thuresson, Nicholas Tayler, Roman Yavorsky, Dylan Strieff, Scott Johnson

CG Artists: Matthew Choy

CG FX Artist: Jason Mortimer

Animation Supervisor: Jacob Bergman

Matte Painter: Andy Wheater

Graphic Design/Art Directors: Sasha Vinogradova, Maxim Goudin

Senior Colorist: Adam Scott

Color Production: Blake Rice, Jessica Amburgey

Senior VFX Producer: Erin Hicke

Executive Producer: Dan Roberts

Production Coordinator: Jena Bodell

Music, Sound Design + Mix: Squeak E. Clean Studios

Executive Creative Director: Sam Spiegel

Arranger + Composer: Lydia Davies

Arranger + Composer: Lucas Cantor

Executive Creative Producer Sydney: Karla Henwood

Executive Producer Los Angeles: Christina Carlo

Sound Designer + Mixer: Drew Fischer

Choir Director: Lena Gabrielle

Licensing Manager: Chelsea Ramsden

Producer: Blade Thornton

Production Coordinator: Colby Smalzel