Progressive

Uma mulher que ganha os traços de personalidade mais irritantes de seu pai, e um homem, os de sua mãe, são os personagens que protagonizam a nova campanha criada pela Arnold Worldwide para a seguradora Progressive.

Os filmes mostram pessoas que compram seu primeiro imóvel e assumem características, digamos, "pouco amistosas", de seus pais.

No final, a assinatura completa: "Progressive can’t protect you from becoming your parents, but we can protect your home and auto."

Confira abaixo os comerciais "Daddeostasis" e "Mommeostasis".

Ficha Técnica:

Client: Progressive Insurance
Agency: Arnold Worldwide
Global Chief Creative Officer: Jim Elliott
EVP, Executive Creative Director: Sean McBride
SVP, Group Creative Director: Marc Sobier
Copywriter: Lora Faris
Art Director: Jennifer Fisher
Strategy: Catherine Sheehan, Cordelia Fasoldt
Marketing: Elliott Seaborn, Vallerie Bettini, Alexandra McSweeney
Producers: Sean Vernaglia, Jacquelyn Malis
Project Manager: Erin Sullivan
Business Affairs: Jaime Guild
Production Company: The Directors Bureau
Production Company Executive Producer: Lisa Margulis
Production Company Line Producer: Julie Sawyer
Director: Roman Coppola
Cinematographer: Jeff Cronenweth
Editorial Company: Cosmo Street
Producer: Anne Lai
Editor: Aaron Langley

Music Company: JSM Music
Creative Director Co-Composer: Joel Simon
Co-Composer:Seamus Kilmartin
Exec Producer:Jeff Fiorello
Music Title:"Parentamorphosis"
Recording Studio: Soundtrack Boston
Recording Engineer: Mike Secher
Sound Design Company: Soundtrack Boston
Sound Designer: Mike Secher
VFX: Zero VFX
Talent:
"Daddeostatis" - Brittany Belland, Matthew Bohrer
"Mommeostatis" - Nate Michaux, Betsy Smith