Project Understood

Os algoritmos de reconhecimento de voz são criados a partir de uma pronúncia "padrão" e, por isso, os assistentes de voz muitas vezes não conseguem identificar sotaque locais ou compreender o que dizem pessoas com dificuldades com a fala, incluindo aquelas com síndrome de Down.

Nesse contexto, o “Project Understood”, uma iniciativa da ONG CDSS (Canadian Down Syndrome Society), visa melhorar os algoritmos do Google, criando um banco de dados de vozes de adultos com síndrome de Down.

Filmes criados pela FCB Canadá (veja abaixo) seguem Matt MacNeil, um canadense com Down que trabalha com a CDSS, enquanto viaja para a sede do Google em Mountain View, na Califórnia, para trabalhar com engenheiros e gerentes de produto da empresa, para refinar as ferramentas de reconhecimento de voz.

Outras pessoas com Down podem participar “doando” suas vozes - gravando frases-teste e trava-línguas, como “I owe you a yo-yo today”, no site do Project Understood.

Ficha Técnica:

CLIENT
CLIENT: Canadian Down Syndrome Society

CHAIR: Ed Casagrande

INTERIM EXECUTIVE DIRECTOR: Laura LaChance

MARKETING & COMMUNICATIONS MANAGER: Kristen Halpen

BOARD MEMBER: Ben Tarr

TECH
TECH: Google

TECHNICAL PROGRAM MANAGER: Bob MacDonald

TECHNICAL PROGRAM MANAGER: Pan-Pan Jiang

PRODUCT MANAGER: Julie Cattiau

ENGINEER: Jimmy Tobin

CREATIVE
CREATIVE AGENCY: FCB Canada

CHIEF CREATIVE OFFICER: Nancy Crimi-Lamanna & Jeff Hilts

PRESIDENT: Bryan Kane

ASSOCIATE CREATIVE DIRECTOR: Elma Karabegovic

ASSOCIATE CREATIVE DIRECTOR: Michael Morelli

ASSOCIATE CREATIVE DIRECTOR: Marty Hoefkes

COPYWRITER: Shannon McCarroll

COPYWRITER: Jason Soy

VP, MANAGING DIRECTOR: Tracy Little

GROUP ACCOUNT DIRECTOR: Blake Connolly

ACCOUNT SUPERVISOR: Olivia Selbie

AGENCY PRODUCER/S: Sarah Michener/Kristine Lippett

VP OF OPERATIONS: Shandi Horovitch

PROJECT MANAGER: Cori Pettit

CHIEF STRATEGY OFFICER: Shelley Brown

DIRECTOR OF STRATEGY: Eryn LeMesurier

DIRECTOR OF STRATEGY: Shelagh Hartford

STRATEGY COORDINATOR: Audrey Zink

DIRECTOR, PRODUCT AND TECHNOLOGY SOLUTIONS: John Sime

EVP, HEAD OF GLOBAL INNOVATION: Kris Hoet

PR
PR: Shannon Stephaniuk, Glossy

PRODUCTION
PRODUCTION COMPANY: Radar

DIRECTOR: Scott Drucker

LINE PRODUCER: Sarah Michener

DIRECTOR OF PHOTOGRAPHY: Scott Drucker & Chet Tilokani

CAMERA OPERATOR: Scott Drucker & Chet Tilokani

AUDIO: Nicolas Field

HAIR & MAKE-UP: Neil Silverman

PHOTOGRAPHER: Cassidy Clemmer

POST PRODUCTION
EDITING HOUSE: Outsider Editorial

EDITOR: John Gallagher/Michael Barker

EDITORIAL ASSISTANT: Scott Edwards

EXECUTIVE PRODUCER: Kristina Anzlinger

TRANSFER FACILITY: Alter Ego

COLOURIST: Eric Whipp

ONLINE FACILITY: Alter Ego

VFX ARTIST: Eric Perrella

ALTER EGO PRODUCER: Caitlin Schooley-Groneveldt

MUSIC HOUSE: Grayson Matthews

MUSIC TRACK DIRECTOR: Mark Dominic

ENGINEER: Vlad Nikolic

AUDIO PRODUCER: Kelly McCluskey

OTHER
SPEECH PATHOLOGIST: Amanda Cotton

WEBSITE DESIGN: Bliss Interactive

DESIGN: Kris Van Wallendael, Julie Post, Dao Tran