Pump It Up

O ator, diretor e lutador de artes marciais Dolph Lundgren, da Suécia, protagoniza o novo filme da Volvo Construction Equipment, criado pela sueca Forsman & Bodenfors.

Ao som da música "Pump Up the Jam", sucesso dos anos 1980 da banda Technotronic, o comercial "Pump It Up" (assista abaixo) mostra Lundgren passando uma maratona de exercícios às escavadeiras da marca, com precisão semelhante a de um exército.

Mas não importa o tamanho do desafio oferecido às máquinas, elas aparecem sempre executando cada tarefa com facilidade.

Ficha Técnica:

Client: Volvo Construction Equipment
Advertisers Supervisor: Per Åkerlund, Manager Communication Projects, Brand & Market Communication

Creative Agency: Forsman & Bodenfors
Account Supervisor: Cilla Pegelow
Account Manager: Helena Lignell
Art Director: Lars Elfman
Copywriter: Martin Ringqvist
Designer: Christopher Ek
Creative Assistant: Milly Björkman
Planner: Daniel Sjöstrand
PR Strategist: Bjarne Darwall
Platform and Data Strategist: Peter Gaudiano
Agency Producer, Film: Åsa Hammar
Music Supervisor: Johan Nordqvist

Production Company: The Producers
Post Production/VFX: Swiss
Director: Tompa & Rondo
Producer: Mats Wolgers
Line Producer: Ronald Meier
D.O.P: Eric Gautier
Editor: Gustav Öström/Talent Group

Sound Design: Fredrik Sundberg/Plop
Makeup Artist: Madeleine Gaterud
Stylist: Denise Östholm
Music: Pump Up the Jam by Technotronic
Talent: Dolph Lundgren appears courtesy of Karmax-910 sas

Media Agency: Oath
PR Agency: SE10

BTS Production: Othervise
Music Production BTS: Earon Studio
Stills photographer: Jon Hertov