#ReindeerReady

Depois de "salvar" as renas do Papai Noel com cenouras no ano passado (leia e assista aqui), o McDonald's do Reino Unido volta ao mote "#ReindeerReady" em sua campanha de Natal de 2019 no Reino Unido, criada pela Leo Burnett.

O filme animado (assista abaixo) segue a jovem protagonista Ellie e sua amiga rena, que brincam juntas durante a temporada de festas.

Depois que elas acabaram com as "guloseimas de rena" (cenouras), a família vai ao McDonald's para comprar mais. A animação, então, transforma-se em live action e o público descobre que a rena era, na verdade, um cãozinho de estimação.

Ficha Técnica:

Creative agency: Leo Burnett
Chief creative officer: Chaka Sobhani
Creative director: Pete Heyes
Creatives: Gareth Butters
Board account director: Bethany Watts
Account director: Jessica Lyons
Senior account manager: Robert Ellen
Account manager: Laura Taylor
Account executive: Gabriella Kaas
Account executive: Sophie Hedgley
Head of planning: Max Keane
Senior planner: Adriana Ferran
Planner: Linnea Berglund
Project director: Emily Green
Head of TV production: Graeme Light
Marketing director for brand experience and media: Ben Fox
Marketing manager: Hannah Pain
Campaign assistants: John McClureJoe Light
Head of marketing, food & beverages: Michelle Graham-Clarke
Marketing manager: Tom O’Neill
Senior brand manager: Jodie White
Campaign assistant: Kamelya Ozten
Social media editor in chief: William Bonaddio
Social media manager: Ashleigh-Jayne O’Connell
Associate director: Laurence Ruthven
Client leadership: Grant Beckley
Production company (animation): Passion Animation Studio
Director (animation): Againstallodds
Executive producer (animation): Debbie Cross
Head of production (animation): Mike Turoff
Producer (animation): Sibylle Preuss
Production assistants (animation): Paige Sullivan, Honor Martin
Production company (live action): Outsider
Framestore producer (live action): Sian Jenkins
Director (live action): James Rouse
Producer (live action): Benji Howell