Reinvent Giving

Como parte da campanha "Keep Reinventing", a HP lança o comercial de Natal "Reinvent Giving", que traz a história de uma mulher que usa sua máquina HP Specter x360 para dar aos seus vizinhos algo especial.

Criado pela BBDO San Francisco, o filme mostra uma moça que quer fazer uma surpresa especial de final de ano para uma garotinha que mora num apartamento em frente ao seu prédio.

A protagonista usa seu laptop para criar convites com instruções, que são enviados aos vizinhos da menininha para organizar um show de marionetes com neve, especialmente para ela.

Ficha Técnica:

Client: HP
Title: Reinvent Giving

Agency: BBDO San Francisco
David Lubars, Chief Creative Officer, BBDO Worldwide
Matt Miller, Chief Creative Officer, BBDO San Francisco
Jakub Szymanski, Creative Director
Alex Stainton, Creative Director
Jason Moussalli, Art Director Associate Creative Director
Adam Balogh, Copywriter Associate Creative Director
Amanda Moody, Senior Producer
Louise Doherty, Head of Integrated Production
Rodney Hameroff, Business Affairs Manager
Audrey Melofchik, Worldwide Senior Director
Elana Shea, Group Account Director
Diana Wolff, Management Supervisor
Nivie Roberts, Account Executive
Tim Millar, Chief Strategy Officer
David Murray, Senior Planning Partner
Heidi Keel, Communications Planning Director

Production Company: Rattling Stick/LA & UK
Sara Dunlop, Director
Polly Ruskin, Line Producer

VFX Company: The Mill/LA
Adam Lambert, VFX Supervisor/Artist
Karina Slater, VFX Producer

Music House: Big Foote/NY

Edit House: Lost Planet/LA
Andrea MacArthur, Editor
Amanda Perry, Editor
Aimée Hinkley, Post-Producer
Adam Scott, Senior Colorists

Sound Designer: Big Foote/NY

Mix Studio: Lime/LA
Matt Miller, Sound Mixer