Rescue Is Our Favourite Breed

Ao som da música "Howlin' For You", da dupla The Black Keys, o centro de resgate britânico Battersea destaca a amabilidade dos animais resgatados no filme para TV "Rescue Is Our Favourite Breed" (assista abaixo).

O comercial procura mostrar as vantagens de se adotar um pet em um centro de resgate.

A campanha também é composta por peças para mídia out of home.

Ficha Técnica:

Agency: FCB Inferno
Chief creative officer: Owen Lee
Creative partner: Al Young
Creative directors / lead creatives: Austin HamiltonJessica Giles
Senior creatives: Darren O’BiernePete Giblin
Junior Creatives: Sam ShepardSuraj Chauhan
Executive vice president: Sharon Jiggins
Senior account director: Kirsten Barnes
Account manager: Emily Wiles
Strategy Directors: Helen St QuentinMarcus Richardson
Director of innovation: Laura Visick
Broadcast producer: Hanna Davis
Creative producer: Clare Dyer
Editor (TV contextual edits): Jude Moore
Head of creative production: Mike Jenkins
Design lead: Sarni Strachan
Junior designer: Emily Gardiner-Gibson
Head of studio: Richard Bagley
Senior creative artworker: Steve Clark
EVP communications: EMEA
PR, partnerships, social and influencer: CC Clark Associate
Director of communications and influencer marketing: Sami Westwood
Community manager: Laura Greenslade
Director of marketing and communications: Sarah Matthews
Head of brand: Harriet Lancashire
Media: Manning Gottlieb
Executive director: Geraldine Ridgway
Client account managers: Alice FurlongLeila Amrabadi
Client assistant: Tanya Nayee
Client account director: Katie Smith
Photographic agent: Germaine Walker
Photographer: David Wren
Production: Annex
Director: Mateo Willis
Producer: Hans Elias
Production managers: Tasha PontonBecky SwindaleDanielle Smith-Rewse
First AD: Fred Robinson
Second AD: Jayke Shaw
Production assistant: David Rose
Runner: Freddie Lillingston-Price
Camera OP: Jack Peagam
Focus pullers: Thomas NicholsonCalvin
Day DIT and sound: Jordan Stephens
Camera assistant: Ross Dixon
Art director: Matt DuddlestonMarianna Grinev-Branch
Vets: Adrian O’MearaKelly Williams
Dog handlers: Charlotte WildeJo Mayston
Cat handler: Liz Thornton
Post production: Framestore
Grade: Steffan Perry
Flame: Tim Osborne
Producer: Sian Jenkins
Offline editor: Eve Ashwell
Offline producer: Daniel Breheny
Sound: WaveStudios
Sound design and mix: Ed Downham