Right on Tracks

A marca de cereais Cheerios está lançando uma série de filmes animados, inspirada no programa "Schoolhouse Rock", que foi exibido entre a década de 1970 e meados da década de 1990 pelo canal ABC.

A plataforma “Right on Tracks” reúne quatro curtas (assista abaixo), que abordam temas relacionados à dinâmica familiar, ao bullying, à autoconfiança e à amizade.

Criados pela marca em parceria com a 72andSunny, os filmes são embalados por músicas do compositor Walter Martin, da banda The Walkmen, de Nova York, e conta com bonecos coloridos de formato exclusivo para transmitir mensagens sobre amor, carinho e inclusão.

"Nossa marca tem tudo a ver com colocar energia positiva no mundo", defende Liz Mascolo, vice-presidente de marketing da Cheerios. "Trabalhando com o 72andSunny, queríamos determinar como poderíamos trazer isso à vida de formas não tradicionais ou inesperadas".

Ficha Técnica:

Client: Cheerios
Title: Right on Tracks

Agency: 72andSunny
Executive Creative Director: Justine Armour
Creative Director: Devon Hong
Senior Writer: Eric Dennis
Senior Designer: Gustavo Dao
Group Brand Director: Sveta Doucet
Brand Director: Caitlin Patrick
Brand Director: Alexia Schwartz
Brand Manager: Dylan Levy
Brand Manager: Blake Eisenberg
Brand Coordinator: Anne MacKay
Director of Production: Lora Schulson
EP, Interactive: Vishal Dheiman
EP, Film: Julia Lafferty
Producer: Samira Mostofi
Interactive Producer: Erica Kirsch
Sr Partnerships & Legal: Marissa Burnett

Production Company: Nexus Studios
ECD / Co-Founder: Chris O’Reilly
Director: Johnny Kelly
Senior Producer: Isobel Conroy
Production Manager: Rebecca Archer
Lead / Supervisor: Mark Davies

Character Design: Nous Vous
Environment Design: Callum Strachan
1st Assistant Director: George Cassavetti
Director Of Photography: Matthew Day
Camera Assistant: Toby Goodyear
DIT: Matthew Hutchings
Gaffer: Max Halstead
Puppet and Set Fabrication: Andy Gent
Art Department: Marina Ralph, Mich Chippington, Robin Jackson, Nadine Patterson, Colin Armitage, Peter le Pard, Tom Sinden, Maggie Hayden, Nathalie Ellner, Jade Gerrard, Ola Kucharska
Art Department Runner: Sofia Serrano
Lead Puppeteer: Matthew Cooper
Assistant Puppeteer: Molly Freeman
CRS Studio Managers: Elizabeth Day, Jen Newman

BTS Cameraman: James Alexander

Catering: Konrad & Cissi Hammarborg

2D Animation: Alasdair Brotherston
Compositing / Tracking: Chris Glew, Ewelina Freuer, Gareth Tredrea, German Diez, Gökçecan Gürsoy, Ken Hau, Peter Bailey, Robin Yoojin Rhee
Editor: David Slade

Music: Walter Martin
Music Supervisor: Jessica Dierauer
Sound Design And Mix: Mark Hills @ Factory

Special Thanks: Elizabeth Day