Right there with you

A entidade filantrópica britânica Macmillan Cancer Support acaba de lançar nova plataforma de marca: "Whatever cancer throws your way, we're right there with you", criada pela VCCP, que substitui a campanha "Life with cancer".

O novo comercial (assista abaixo) tem como objetivo incentivar as pessoas que vivem com câncer e arrecadar fundos para a ONG.

Ficha Técnica:

Client: Macmillan Cancer Support
Director of brand: Kate Barker
Agency: VCCP
Creative director: Sam Heath
Creative team: Will Marsden Jordan Down
Producer: Carly Parris
Client leads: Hannah Fitz-Gerald Andrew Perkins
Account director: Sian Richards
Senior planner: Shannon Singh
Production company: Blink
Production company producer: Corin Taylor
D.O.P: Patrick Scola
Post production company: The Mill
Post exec producer: Alex Fitzgerald
Post producer: Imogen Pai
2D lead artist: Dan Adams
3D lead artist: Sam Driscoll
Colour: Fergus McCall Tom Mangham
Editing house: Final Cut
Editor: Dan Sherwen
Sound company: Factory Sound
Sound design & mix: Anthony Moore Jack Hallett
Audio producer: Lucy Spong