Save your skin

A rede de farmácias Walgreens quer que o público leve mais a sério o uso de protetor solar, em novo filme criado pela Grey de Nova York, "Save your skin" (assista aqui).

Com direção de Danielle Levitt, o filme usa imagens UV para revelar marcas na pele das pessoas, incluindo danos ocultos ocasionados pelo sol que são invisíveis a olho nu.

A trilha sonora, de Tierra Whack, ressalta a falta de consciência por meio da letra "Don’t worry ‘bout me, I’m doing good, I’m doing great, alright".

Com Creativity.

Ficha Técnica:

Client: Walgreens
Agency: Grey-New York
Chief Creative Officer: Jeff Stamp
Executive Creative Director: Hannah Fishman
Creative Director: Justin Roth
Creative Director: Erica Stevens
Art Director: Mackenzie Keck
Copywriter: Paul Curry
Executive Production: Townhouse
Townhouse Head of Integrated Production: James McPherson
Townhouse Exec. Producer: Kimberly Kietz
Townhouse Producer: Eric Camins
Townhouse Music Producer: Kurt Steinke
Production Company: Tool of North America
Director: Danielle Levitt
Director of Photography: David Raboy
Editor: Misha Spivack
Edit Company: Townhouse Studios
Music/Sound Design: Justin Sloan
Principal Talent: Anne Marie Moloney
Principal Talent: Fabienne Heymans
Principal Talent: Jay Helms
Principal Talent: Shanea Lattimore
Principal Talent: Alexandra Tabas