Second Chances

Por meio do programa "Second Chances", da ONG Donate Life, três departamentos da polícia da Califórnia concordaram em deixar motoristas livres de multa depois de terem feito pequenas infrações de trânsito, desde que suas licenças para dirigir comprovassem que eles eram doadores de órgãos registrados (espie o vídeo, abaixo).

Criada por meio de uma parceria entre três escritórios da McCann - Casanova McCann, McCann de Nova York e McCann Canadá -, a iniciativa que oferece uma "segunda chance" aos doadores foi adotada pela polícia nas cidades de Fullerton e Placentia, na Califórnia, junto com o campus da polícia na California State University Fullerton. A polícia em Calgary, no Canadá, também participa da campanha.

A Donate Life Califórnia informa que 114 mil homens, mulheres e crianças estão atualmente em listas de espera de doação de órgãos e que cada doador de órgãos pode salvar até oito vidas.

Ficha Técnica:

Second Chances

Agency: Casanova//McCann
Ingrid Otero-Smart – President/CEO
Elias Weinstock – EVP/Chief Creative Officer
Marco MunÞoz – Executive Creative Director
Fernando Poblete – Creative Director
Francisco Rojas – Associate Creative Director
Christian Mondragon – Sr. Copywriter
Kristen Scharf – Copywriter
Roman Gonzalez – Sr. Art Director
Anthony Chavez – Account Executive
Humberto Rodriguez – Director of Broadcast Production
Flor Castaneda – Producer
Caitlyn Thompson – Associate Producer
Nano Recondo / Voltron – Editor
Jonathan Lackey – Digital Operations Director
Eric Wang – Jr. Content Creator
Ann Davis – Business Affairs

McCann NY
Eric Silver – Chief Creative Officer, North America
Nir Refuah – Executive Technology Creative Director
Nathy Aviram – Chief Production Officer
Dave Herman – SVP Executive Producer
George Katz – Co Design Director
Eric Perin – Director/DP
Jeremy Miller – Chief Communications Officer
Rahel Rasu – VP Director of Communications, McCann Worldgroup North America
Bruce Stockler – Communications Director
Erik Kroha – VP Director of Technology
Peter Gallo – SVP Director of User Experience

McCann Canada
Josh Stein – Executive Creative Director
Jacqueline Bellmore – Executive Producer
Olia Dallimore – Producer
Marissa Gladstone – Account Director
Caroline Murphy – SVP, Brand Development

Craft Studios New York
Karen Hannegan – Executive Producer
Editor – Ilysa Katsap

Circle Productions
Karen Tameanko – Executive Producer
Rob Turner – Director/DP

D’avant-Garde Media
Francisco Pugliese – Director

4K
Aaron Bernakevitch – CEO, Producer
Justin Ross – Sound
Phil Harrison – 1st AC

JSM Music
Saints Editorial
Michelle Rich – Executive Producer
Mark Paiva – Editor

Client: Donate Life CA
Jim Martin – CEO
Megan MacNee- Program Manager
Canadian Transplant Association
Brenda Brown – President
Paul Hirde Singh – Alberta Provincial Director

CSUF Police Department
Chief Raymund Aguirre
Marissa Garza – Public Relations

Fullerton Police Department
Chief Robert Dunn
Jon Radus – PIO

Placentia Police Department
Chief Darin Lenyi

Calgary Police Services
Tanja McMorris – Communications Strategist
Constable Randy Macdonald
Constable Ken Richards