Secret Ingredient

A Wieden+Kennedy de Nova York assina novo comercial para a marca Jordan, protagonizado pelo boxeador de peso médio Gennady Gennadyevich Golovkin.

"Secret Ingredient" (assista abaixo) começa com um homem comendo carne. “Super human power requires a special ingredient”, diz ele, enquanto o filme mostra imagens de Golovkin treinando de forma árdua.

O comercial termina com o texto: "No Draw", seguido da assinatura "Love the Game".

Ficha Técnica:

Agency: W+K New York
Client: Jordan
Campaign: “Secret Ingredient”

Executive Creative Director: Karl Lieberman
Creative Directors: Caleb Jensen, Jimm Lasser
Creative: Nathan Wigglesworth
Head of Integrated Production: Nick Setounski
Executive Producer: Orlee Tatarka
Account Team: Jordan Muse, Ashley Pratt
Art Producer: Deb Rosen
Business Affairs Manager: Justine Lowe, Lindsey Timko
Media Planning: Karlo Cordova, Branden Bouvia, Chad Muratev
Traffic Managers: Sonia Bisono
Project Manager: Carly Lissak
Director of Art Production: Deb Rosen
Head of Business Affairs: Patrick O’Donoghue

Production Company: Golden Heart
Director/DP: Ryan Booth
Executive Producer: Hillary Rodgers
Line Producer: Drew Mardis
Director of Photography: Matt Ballard

Editorial Company: Joint Editorial
Executive Producer: Michelle Carmen
Editor: Adrian Hu
Producer: Desireena Almoradie
Assistant Editor: Joseph Garst

Mix Company Joint Editorial
Mixer: TJ Dumser
Producer: Desireena Almoradie
Executive Producer Michelle Carmen

MUSIC
Band: Amnesia Scanner
Song: Title Brieth
Label: Young Turks Records

Color Company: Co3
Colorist: Jaime O’Bradovich
Producer: Kate Aspell

Photographer: Chad Moore