Serena Williams é Mulher Maravilha

A tenista Serena Williams se transforma na Mulher Maravilha na primeira campanha da DirecTV Stream, serviço anteriormente conhecido como AT&TV e que agora está sob o guarda-chuva da DirecTV.

Criada pela TBWA\Chiat\Day Los Angeles, "Get Your TV Together" é composta por um comercial (assista abaixo) que traz a atleta vestindo o traje vermelho, azul e dourado da heroína e envolvida em uma batalha de raquetes com robôs lançadores de bolas de tênis. O tenista John McEnroe também faz uma participação especial.

O objetivo da comunicação é mostrar que o DirecTV Stream oferece aos telespectadores uma experiência completa de entretenimento, incluindo exibição ao vivo e sob demanda.

Além do filme, o esforço é composto por estratégia para as redes sociais, meio digital, um jogo interativo, história em quadrinhos, peças para mídia out of home e rádio.

Na ficha técnica está o brasileiro Renato Fernandez, chief creative officer da TBWA\Chiat\Day Los Angeles.

Ficha Técnica:

DIRECTV Marketing

Vince Torres - Chief Marketing Officer

Kendall Thaker - VP, Advertising and Go-To-Market

Mandy Martin - AVP, Marketing Management

Sheri Holmes - Director, Product Marketing Management

Nick Bianchi - Director, Social Media

Jenn Wang - Lead Product Marketing Manager

Jessica Elizardo - Lead Product Marketing Manager

Tracy Threlkeld - Lead Product Marketing Manager

TBWA\Chiat\Day Los Angeles

Erin Riley - President

Renato Fernandez - Chief Creative Officer

Ariel Abramovici - Creative Director

Bruno Acanfora - Creative Director

Mark Winters - Associate Creative Director

Ryan Buckley - Associate Creative Director

Will Holmes - Art Director

Tyler Archibald - Copywriter

Andrew Bae - Jr. Art Director

Yashashree Samant - Jr. Copywriter

Bruno Regalo - Head of Design

Jake Skirving - Senior Designer

Andrea Nazarino - Jr. Designer

Guia Iacomin - Director of Content Production

Jack Cutler - Senior Producer

Brandon Loftin - Associate Producer

Hashi Clark - Executive Art Producer

Dessiah Davis - Director of Traffic Operations

Robin Rossi - Director of Business Affairs

Jen Costello - Chief Strategy Officer

Jesse Unger - Group Strategy Director

Jonathan Handy - Associate Strategy Director

Krystal Hawkins - Sr. Strategist

Hannah Schweitzer - Jr. Strategist

Albert Kim - Head of Connections Planning

Kevin Bautista - Associate Director of Connections

Laura Mayer - Data Director

Matt Theisen - Brand Lead

Lani Reichenbach - Brand Lead

Caitlin Miller - Account Director

Oyinda Elias - Management Supervisor

Carlos Quintanilla - Account Supervisor

Sarah Newton - Account Supervisor

Bridget Derraugh - Account Executive

Lawrence Gonzales - Project Manager

Critical Mass

Val Carlson - Chief Creative Officer

Andrew Lavery - Group Creative Director

James Maclean - Creative Director

Javier Olivares - Assoc. Creative Director

Megahn O’Neil - Assoc. Creative Director

Ryan Mesnchuk - Senior Art Director

Megan King - Senior Art Director

Taylor Lumley - Art Director

Ana Benitez Duarte - Designer

Peter Lagosky - Senior Copywriter

Melissa De Sa - Senior Copywriter

Daisy Swain - Copywriter

Jen Goldberg - Group Strategy Director

Kyle Bottoms - Strategy Director

Maria Hodgeson - SVP Client Partner

Lauren Rappaport - VP Client partner

Andrew Burke - Account Director

Haley Dodd - Sr. Account Manager

Olivia Knight - Account Manager

Sydney Woodman - Executive Producer

Audrie Sham - Sr. Producer

Ashleigh Fehmie - Sr. producer

Christine Spitler - Producer

Vicky Patel - Sr. Producer

Lexi Scott - Producer

Sylvia Brach - Producer

Ethan Cole - Producer

Production Partners

Stink - Production House

Daniel Bergmann - President

Mungo Maclagan - Executive Producer

Traktor - Director

Pär M. Ekberg - DOP

Leah Allina - Line Producer

Arcade - Editorial

Alexa Atkin - Executive Producer

Jeff Feruzzo - Lead Editor

Brad Wasekwich - Lead Editor

Ryan Andrus - Assistant Editor

JAMM - VFX

Asher Edwards - Executive Producer

Ashley Greyson - Senior Producer

Alexandra Rickards - Production Coordinator

Anna Dood - Color Producer

Adam Scott - Colorist

Andy Boyd - VFX Supervisor

Jake Montgomery - VFX Artist

Lime - Mix

Susie Boyajan - Executive Producer

Matt Miller - Head Mixer

Ian Connie - Assistant Mixer

String & Tins - Sound Design

Laura-Leigh - Producer

Culum Simpson - Sound Designer

Search Party - Music

Meghan Currier - Music Producer

Chris James - Composer

Dylan Nowik - Composer

South - Music

Ann Haugen - Head of Production

Ignacio Das - Producer

Vladimir Berkhemer - Writer

Britt Darling - Writer

Dan Pritking - Writer

Jon Darling - Writer

Diego Speroni - Retouching

Diego Speroni - Digital Artist

Francisco Speroni - Digital Assistant

Freddy Fabris - Digital Producer