Set the Page Free

A tecnologia impacta o mercado de trabalho e o transforma. Em um esforço para explorar esse fato, a Xerox está trabalhando em um projeto colaborativo.

Criado pela Y&R de Nova York, "Set the Page Free" será composto por 14 escritores e criativos premiados, que juntos produzirão um livro sobre hábitos modernos de trabalho.

Já foram lançados quatro mini documentários dos quatro primeiros escritores que integram a iniciativa (assista abaixo).

 

Leia a matéria da Adweek na íntegra aqui.

 Ficha Técnica:

Client – Xerox
CMO – Toni Clayton-Hine
Vice President, Global Brand, Advertising and Media – Barbara Basney
Director, Global Advertising and Media – John Fredette
Manager, Digital Advertising – Linda Bandith
Marketing Coordinator – Kirsten Foulke

Agency – Y&R
Chief Creative Officer – Leslie Sims
Executive Creative Director – Joao Coutinho
Creative Director – Fern Cohen
Creative Director – Margot Owett
Head of Integrated Production – Greg Lotus
Executive Producer – Mathieu Shrontz
Associate Producer – Brit Hager
Executive Producer/ Head of Music – Lauriana Zuluaga
VP, Account Managing Director – Britta Dahl
Account Director, VML- Seth Galena
Account Supervisor – Arantza Urruchua

Production Company – Ghost Robot
Executive Producers – Mark DePace, Zachary Mortensen
Head of Production – Kacie Barton
Directors – Benjamin Dickinson, Alex Markman, Christina Wadsworth
Producers – Zachary Kislevitz, Judy Craig, Amber Schaefer
DPs – Matthew J. Santo, Milos Jacimovic, Justin Kane, Jon Peter
Production Managers – Allegra Isenberg, Caroline Conrad, Richard Theisen
Post Producers – Jill Ferraro, Katie Meyer
Editors – Alex Amoling, Jae Lee, Liz Bilinsky
Design – Griffin Frazen
Animation & Compositing – Chris Mennuto, Kim Dulaney
Assistant Editors – John Mattia, Emmett Ashton
Sound Design / Mix – One Thousand Birds
Color Grade – The Mill
Colorist – Damien Van Der Cruyssen