Shprinck the World

A Canon apresenta, nos EUA, a campanha "Shprinck the World", que promove as novas câmeras com impressão instantânea Ivy Cliq e Ivy Cliq+.

Focado na geração Z (adolescentes nascidos a partir de 20o1), o comercial é um "musical" (assista abaixo), que introduz uma nova palavra - "shprinck" - junção de outras três: "shoot", "print" e "stick".

A criação da FCB de Nova York quer iniciar um movimento de auto-expressão para a geração que está procurando viver o momento e compartilhar experiências únicas de maneiras mais tangíveis.

Além do filme, a campanha é composta por ativações nas mídias sociais, estratégia digital, além de parcerias com criadores de conteúdo e "influenciadores".

Ficha Técnica:

ADVERTISER: Canon USA

SENIOR MANAGER MARKETING: Kevin McCarthy

MARKETING SPECIALIST: Melisa Yoo (Senior), Gabrielle Marino, Alexis Marie Martinez, Brian Lane

SENIOR DIRECTOR OF MARKETING: Rita Dubey

SENIOR ADVISER: Karen Miller (Product Planning)

MARKETING MANAGER: Alexis Barbieri

CREATIVE AGENCY
CREATIVE AGENCY: FCB New York

COPYWRITER: Sarah Bass

ART DIRECTOR: Kevin Flores

EXECUTIVE CREATIVE DIRECTOR: Stu Mair

CHIEF CREATIVE OFFICER: Ari Halper (New York)

CREATIVE TECHNOLOGIST: Alexander Ridore

UX DESIGNER: Jonathan Fishel

SENIOR DIGITAL PRODUCER: Margot Meyerhoff

BUSINESS DIRECTOR: Laura Dunn (SVP, Director of Business Development)

ACCOUNT DIRECTOR: Enrique Espinetti

PROJECT MANAGER: Jesse Morris

DIRECTOR, DATA ANALYTICS: Jeff Barnes (SVP, Director of Data & Analytics)

INTEGRATED PRODUCER: Kate Fixter

DIRECTOR OF INTEGRATED PRODUCTION: Adam Isidore

CHIEF STRATEGY OFFICER: Todd Sussman

DIGITAL AGENCY
DIGITAL AGENCY: Reprise

DIRECTOR: Greg Merwede (Paid Social)

GROUP ACCOUNT DIRECTOR: Mary Zumba (VP)

ACCOUNT EXECUTIVE: Finlay Young

STRATEGIST: Cameron Klitz (VP, Strategy), Gloria Patterson (Senior Social Strategist)

MEDIA AGENCY
MEDIA AGENCY: Initiative

DIGITAL MANAGER: Timothy Southerland (Manager, Digital Partnerships)

DIRECTOR: Jason Martinetti (Comms Design)

ASSOCIATE DIRECTORS: Tatyana Zagalskaya (Digital Partnerships)

PRODUCTION COMPANY
PRODUCTION COMPANY: Landia

EXECUTIVE PRODUCER: Leda Nasio

DIRECTOR: Miguel Campaña

DOP: Christos Voudouris

PRODUCER: Laureana Ferrucci

OFFLINE
EDIT COMPANY: WAX

EDITOR: Jason Sager

EDIT ASSISTANT: Alex Doyle

POST PRODUCER: Kelly Mackey

EXECUTIVE PRODUCER: Toni Lipari

MANAGING DIRECTOR: Toni Lipari

POST PRODUCTION / VFX
COLOURIST: Damien van der Cruyssen @ The Mill

MUSIC
MUSIC COMPANY: Yessian

COMPOSER: Dan Zank

EXECUTIVE PRODUCER: Marlene Bartos

AUDIO POST PRODUCTION: Vinyl Mix

MIXER: Weston Fonger

MANAGING DIRECTOR: Marlene Bartos