Smell ‘Em Who’s Boss

A marca Old Spice lança campanha criada pela Wieden+Kennedy Portland com foco na linha Swagger e no perfume Desperado.

A assinatura diz: "Smell 'Em Who's Boss."

O primeiro comercial, chamado "Five Year Plan", é protagonizado pelo ator Thomas Beaudoin, que sai vitorioso de uma "louca" entrevista de emprego. Ele também atua num segundo filme. Os outros dois trazem o ator Alberto Cardenas.

O trabalho como um todo quer ilustrar os poderes de "transformação" das linhas Swagger e Desperado.

Ficha Técnica:

Client: Old Spice
Project: Old Spice | Smell Em Who's Boss
Janine Miletic: Marketing Director
Mathew Krehbiel: Brand Manager
Danny Suich: Senior Assistant Brand Manager
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Erik Fahrenkopf | Max Stinson
Copywriter: Matt Mulvey
Art Director: Lawrence Melilli
Integrated Executive Producer: Erika Madison
Producer: Chris Capretto
Account Team: Georgina Gooley | Nick Pirtle | Michael Dalton
Production Company: MJZ
Director: Steve Ayson
President: David Zander
Executive Producer: Emma Wilcockson
Line Producer: Mark Hall
Director of Photography: Robert Elswit
Editorial Company: EXILE
Editor: 5-Year, Innocent, Perfect Ending: Kirk Baxter
Editor: Standoff: Nate Gross
Assistant Editor: Zaldy Lopez
Post Producer: Toby Louie / Brittany Carson
Head of Production: Jennifer Locke
Executive Producer: Carol Lynn Weaver
VFX Company: The Mill | LA
Executive Producer: Sue Troyan
Producer: Chris Harlowe
Coordinator: Rustie Burris
VFX Supervisor: James Allen
2D Lead Artist: Narbeh Mardirossian
2D Artists: Andy Dill, Alex Candlish, Jale Parsons, Don Kim, Lisa Ryan, Brad Scott, Chris Payne
3D Artist: Michael Lori
Matte Painting: Andy Wheater, Nathan McKenna
Music and Sound Design – Five Year Plan, Standoff
Original Music: Walker
Executive Producer: Sara Matarazzo
Senior Producer: Abbey Hickman
Sound Designer: Brian Emrich / Trinitite
Music and Sound Design – Innocent
Original Music: Joint
Composers: Noah Woodburn, Tim Ribner
Producer: Sarah Fink
Sound Designer: Brian Emrich / Trinitite
Music and Sound Design – Perfect Ending
Original Music: Woodwork
Track: Sunset Scrubdown
Composer: Philip Kay
Producers: Rachel Wood, Andy Oskwarek
Vocal Arrangement: Walker
Vocals Producer: Abbey Hickman
Sound Designer: Brian Emrich / Trinitite
Final Mix
Studio: Lime Studios
Engineer: 5-Year, Innocent, Perfect Ending: Rohan Young
Engineer: Standoff: Sam Casas
Assistant Engineer: 5-Year, Innocent, Perfect Ending: Ben Tomastik
Assistant Engineer: Standoff: Peter Lapinski
Executive Producer: Susie Boyajan
Color Transfer
Company: Company 3
Artist: Sean Coleman
Color Producer: Matt Moran