So Fresh So Clean

A Coca-Cola e o grupo feminino coreano NewJeans (NJZ) querem transformar a experiência de lavar roupa. Em uma parceria com a equipe do WPP OpenX, liderada pela Ogilvy de Singapura, a marca converte uma lavanderia comum na Malásia em um playground da cultura pop até este sábado (15).

A lavanderia So Fresh So Clean é uma experiência pop-up na qual as pessoas podem reciclar seus jeans velhos em NewJeans com adesivos RFID que desbloqueiam mensagens personalizadas da banda.

A ação também está levando a NewJeans virtualmente para a lavanderia. Vídeos interativos fazem parecer que a banda está ali, renovando o jeans dos visitantes ao lado deles.

Os adesivos RFID permitem que os fãs escaneiem os adesivos usando um dispositivo compatível com NFC para desbloquear vídeos exclusivos da NewJeans.

Ficha Técnica:

The Coca-Cola Company
TeeJae Sonza, Senior Director, Marketing – Coca-Cola
Adam Ross, Senior Director, Creative Strategy -Coca-Cola
Tanya Cerina Cinco – Content Director
Jinsol Kim – Marketing Director
Theng Hsiang Heon – Senior Brand Manager

WPP Open X, led by Ogilvy Singapore
Reed Collins – CCO, Asia
Nicolas Courant – CCO, Ogilvy Singapore
Nikhil Panjwani – Executive Creative Director
Adrian Gambaretto & Nico Iampolsky – Associate Creative Director
Sadhna Saku – Junior Art Director
Arjun Vedanayagam – Head of Strategy
Wei Wen Chai – Creative Planner
Juhi Bimbhet – Category Business Director
Khoo Suat Ling – Business Director
Priscilla Lim – Group Account Director
Wong Woei – Project Integrator
Eugenia Ngan – Senior Program Director
Nyko Rodriguez – Director, PR & Influence
Madeline Tan – Associate, PR
Natasha Loh – Associate, PR
Sarah Wong – Account Manager, PR
Kelly Foo – Senior Consultant , Digital
John Luke B Catayong – Digital

WPP Open X, led by VML Malaysia
Sean Lim – Head of Brand Experience and Activation
Yee Kim Kong – Client Management & Operations Director
RZ Chew – Capabilities Director
Xanthe Yew – Program Director
See Yee Chan – Senior Creative Director
Lim Wee Ling – Associate Creative Director

MustXP
Gael Le Page – CEO of MustXP

WPP Open X, led by EssenceMediaCom
Nic Jones – APAC Head of Media Planning
Dimas Kusumaningrum – Planning Manger
Rafeah Siron – Manager

WPP Open X, led by Ogilvy Malaysia
Zako Arzmi – Associate Director, PR & Influence
Sandra Koh – PR

WPP Open X, led by Hogarth Singapore
Alexis Lefort – Executive Producer
Jaye Ong – Producer
Tamara de Jesus – Group Account Director
Michelle Chai – Account Manager
Daryl Bryan Lim – Post Producer
Timothy Lee – Editor
Audio Post Producers: Christopher Cheah & Bryan Ong

Clube de Criação 50 Anos