Sport Changes Everything

A Nike celebra a cidade de Chicago (EUA) em comercial criado pela Wieden + Kennedy de Portland e que integra a campanha "Sport Changes Everything".

O filme mostra um homem em uma lanchonete que, ao receber o pedido de um cachorro-quente no estilo "Chicago", anuncia com orgulho as qualidades da cidade e seus esportes.

A comunicação também traz três histórias de atletas locais nas redes sociais da marca, que procuram mostrar como as crianças de Chicago estão usando seus respectivos esportes para mudar a narrativa da cidade. Os três atletas são McKinley Nelson, fundador do Projeto sWISH; Ixhelt Gonzalez, membro da equipe nacional de basquete em cadeira de rodas feminina dos EUA; e Monyett Crump, fundador da Reveal Dance.

A campanha também conta com uma lanchonete pop-up ao estilo de Chicago, que presta homenagem a alguns dos ícones e momentos esportivos mais emblemáticos do local.

Ficha Técnica:

CLIENT
CLIENT: NIKE

CLIENT CONTACT: Anagha, Alreja

CREATIVE
CREATIVE AGENCY: W+K PORTLAND

EXECUTIVE CREATIVE DIRECTORS: Eric Baldwin, Jason Bagley

CREATIVE DIRECTORS: Alberto Ponte, Ryan O’Rourke

COPYWRITER / ART DIRECTOR: Kevin Steele, Jack Welles

HEAD OF PRODUCTION: Matt Hunnicutt

EXECUTIVE PRODUCERS: Jake Grand, Krystle Mortimore

PRODUCER(S): Emily Knight

ASSISTANT PRODUCER: Jasmyn Barr

ART PRODUCER: George Qatsha, Shani Storey

GROUP BRAND DIRECTOR: Andre Gustavo

ACCOUNT TEAM MEMBER(S): Luiza Prata Carvalho, Paanii Annan, Anthony Williams II

CREATIVE OPERATIONS MANAGER: Lisa Calgaro

GROUP STRATEGY DIRECTOR: Andy Lindblade

GROUP MEDIA DIRECTOR: Daniel Sheniak, Reme DeBisschop

MEDIA TEAM: Brian Goldstein, Graham Wallace, Justin Bradley

BRAND STRATEGY DIRECTOR: Becca Taylor

BUSINESS AFFAIRS: Kevin Moyer, Emily Kahn, Maggie Harasyn

TRAFFIC: Sabrina Reddy, Billy Mucha

EXECUTIVE DESIGN: Producer Alicia Kuna

DESIGN PRODUCER: Michael Rosenau

DESIGNER: Mitch Wilson

PRODUCTION COMPANY
PRODUCTION COMPANY: Arts & Sciences

DIRECTOR: Mike Warzin

DP: Mihai Malaimare

MANAGING DIRECTOR: Mal Ward

LINE PRODUCER: Kristin Porter

EDITORIAL
EDITORIAL COMPANY: Rock Paper Scissors Editorial

EDITOR: Jamie Foord, Lauren Dellara

ASSISTANT EDITOR: Alyssa Oh, Jack Kanner

POST EXECUTIVE PRODUCER: Shada Shariatzadeh

POST PRODUCER: Adam Parker

VFX
COMPANY: A52

VFX SUPERVISOR: Andy Barrios

LEAD FLAME: Dan Ellis

2D VFX ARTISTS: Stefan Gaillot, Enid Dalkoff, Shauna Prescott

ONLINE EDITORS: Sam Kolber, James Buongiorno

MANAGING DIRECTOR: Jennifer Sofio Hall

VFX EXECUTIVE PRODUCERS: Patrick Nugent, Kim Christensen

VFX PRODUCER: Andrin Mele-Shadwick

COLOUR
COLOUR COMPANY: A52

COLOURIST: Daniel de Vue

COLOUR EXECUTIVE PRODUCER: Thatcher Peterson

COLOUR PRODUCER: Jenny Bright

SOUND DESIGN
SOUND DESIGN COMPANY: Lime Studios

SOUND DESIGNER: Rohan Young

AUDIO ASSISTANT: Jeremy Nichols

EXECUTIVE PRODUCER: Susie Boyajan

PRODUCERS: Kayla Phungglan, Megan Hernandez

MIX
MIX COMPANY: Lime Studios

AUDIO MIXER: Rohan Young

AUDIO ASSISTANT: Jeremy Nichols

EXECUTIVE PRODUCER: Susie Boyajan

PRODUCERS: Kayla Phungglan, Megan Hernandez

MUSIC
SONG: Chicago (That Toddling Town)

COMPOSER: Fred Fisher

ALBUM: Fisher Catalog - Disc 1

ARTIST: Tony Bennett w. Count Basie

PUBLISHER: Sony ATV Music Publishing

MUSIC SUPERVISION: Company Walker

MUSIC SUPERVISION EP: Sara Matarazzo

MUSIC SUPERVISION PRODUCERS: Stephanie Pigott, Danielle Soury

PHOTOGRAPHER
PHOTOGRAPHER: Adam Jason Cohen