Stand Together

A Toyota apresenta a campanha "Stand Together", que destaca a ligação da marca com o trabalho em equipe.

Criada pela Saatchi & Saatchi Los Angeles, a comunicação, com foco nos Jogos Olímpicos Rio 2016, conta com o comercial "Let's Go Places" (assista abaixo), que mostra pessoas em todo o mundo dando as mãos e celebrando o trabalho em equipe.

Ao som de "Gimme Some Lovin '", do The Spencer Davis Group, o filme comunica o compromisso da Toyota com a mobilidade, que facilita experiências compartilhadas.

Como parte da campanha, a Toyota irá doar US$ 20 (e até US$ 250.000) para a United Way a cada vídeo criado com pessoas que aparecerem dando as mãos, usando a hashtag da campanha, #LetsJoinHands.

Ficha Técnica:

Advertising Agency: Saatchi & Saatchi, Los Angeles, USA
Chief Creative Officer: Jason Schragger
Executive Creative Director: Fabio Costa
Creative Directors: Leo Circo, Chris Pierantozzi
Art Directors: Kevin Schroeder, Jeremy Carson
Copywriters: Randy Quan, Dan Sorgen
Executive Director / Integrated Production: Lalita Koehler
Director of Content: Sara Seibert
Executive Content Producer: Pamela Parsons
Senior Content Producer: Jennifer Vogtmann
Content Producer: Marina Korzon
Executive Digital Producer: Tarrah Barbour
Associate Producer: Kat Olschnegger
Director of Business Affairs: Keli Christy
Business Affairs Manager: Erin D'Angelo
Associate Director of Project Management: Angela Montoya
Group Account Director: Steven Sluk, Bryan DeSena
Account Director: Patrick Young
Account Supervisor: Joshua Phillips
Account Executive: Brad Sanders
Assistant Account Executives: Kate Jensen, Natalie Johnson
Social Engagement Manager: Allie Burrow
Director of Public Relations: Mike Cooperman
Group Strategic Planning Director: Evan Ferrari
Senior Strategic Planner: Julienne Lin
Executive Communications Director: John Lisko
Director / Paid Media: Chris Nicholls
Director / Earned Media: Romina Bongiovanni
Associate Director / Paid Social Media: Karen Ram
Supervisor / Paid Social Media: Talia DiDomenica
Supervisor / Paid Media: Helen Burdett, Sarah Buchalter
Planner / Paid Media: Mitchell Gilbert
Assistant / Paid Social Media: Patrick Butcher