Start Bold/End Bold

A agência Rothco assina para a marca Thieves Pomar, cidra da Heineken, duas versões de um comercial, chamado "Start Bold/End Bold" (assista às duas, uma seguida da outra, abaixo).

O segundo filme é exatamente igual ao primeiro, mas exibido em sentido inverso.

Os comerciais são construídos em torno do mote "Be Bold".

Senior brand manager, Orchard Thieves: Emma Jane McKeown
Head of cider and global brands, Heineken: Julie Wells
Brand manager, global brands: Stephanie Bell
Agency: Rothco
Agency producers: Jessica Derby, Margaret Levingstone
Executive creative director: Alan Kelly
Creative director: Emma Sharkey, Ray Swan
Copywriter: Emma Sharkey
Art director: Ray Swan
Client service director: Miriam Hendrick
Account director: Miriam Hendrick
Account manager: Karen Kenny
Connections strategy: Emer Fitzgerald
Director of strategy: Paul Hughes
Insight strategy: Sarah Walsh
Director: Stevie Russell
Music: Enjoy Yourself, Doris Day
Production company: Russell Curran
Post production: Screenscene
Producer: Ann Marie Curran
Post production supervisor: Allen Sillery
Editor: Jake Walshe
Sound: Will Farrell