Stop the Excuses

A nova campanha da Timberland, criada pela The Martin Agency, apresenta os sapatos e botas da marca - com uma tecnologia anti-fadiga - e por isso, as pessoas não precisam inventar desculpas ridículas quando seus pés cansados e doloridos acabam desencadeando alguma ação desastrosa em seus locais de trabalho.

"Nós sentimos que havia mais espaço para comédia inesperada em torno das desculpas que as pessoas dão, em vez de apenas tentar fazer filmes engraçados sobre erros cometidos", declarou ao AdFreak o diretor de criação Trent Patterson.

"Esta rota nos permite destacar um monte de diferentes tipos de locais de trabalho e empregados, com os trabalhadores contando quase toda a história", disse ele. "Então, a campanha pode ir em uma tonelada de direções."

Confira abaixo os comerciais "Fernando" e "Crash".

Ficha Técnica:

Client: Timberland
Director of Marketing: Cassie Heppner
Senior Marketing Manager: Rebecca Conway
Associate Marketing Manager: Ryan Murphy
Agency: The Martin Agency
Chief Creative Officer: Joe Alexander
Creative Director: Trent Patterson
Associate Creative Director: Alexander Zamiar
Associate Creative Director: Jonathan Richman
Executive Broadcast Producer: Christina Cairo
Executive Broadcast Producer: John McAdorey
Associate Broadcast Producer: Coleman Sweeney
Senior Production Business Manager: Kelly Clow
Business Affairs Coordinator: Kim Leonard
Planning Director: Kristin Axelson
Account Director: Michael Henry
Project Manager: Karen McEwen
Production Company: Tool
Director: Benji Weinstein
Managing Partner, Live Action: Oliver Fuselier
Executive Producer, Live Action:Lori Stonebraker
Production Service Company: Steam Films
Managing Partner/EP: Krista Marshall
Managing Partner/Head of Sales: Jennifer Sykes
Line Producer: Rob Jacklin
Production Company (Product): Spang TV
Executive Producer: Melanie Cox
Producer: Christina Garnett
Producer: Erin Surber
Director/Director of Photography: Jamie Prescott
Editorial: Beast
Editor: John Dingfield
Color: Company 3
Colorist: Tyler Roth
Online: Method Studios
Online Artist: Mark Anderson
Design: Method Design
Head of Production: Lauren Roth
Original Music for Fernando: Overcoast
Composers: Colin Beckett, Travis Tucker, Aaron Esposito
Producers: Travis Tucker, Colin Beckett
Audio Post Company: Rainmaker Studios
Sound Designer & Mix Engineer: Mike O'Connor
Executive Producer, Owner: Kristin O'Connor
General Manager/Scheduler: Clinton Spell II