Stories Are Everywhere

Para mostrar que a "criatividade pode ser encontrada em qualquer lugar", a Wieden + Kennedy Amsterdam apresenta a campanha "Stories Are Everywhere", primeiro trabalho da agência para a plataforma Instagram Stories.

"O Instagram é uma das marcas mais amadas do mundo e esta é a sua primeira campanha global", diz Thierry Albert, diretor de criação da W+K Amsterdam. "Em um mundo cheio de comunicações hiperestilizadas, é um respiro filmar uma campanha em iPhones, usando apenas os recursos do Stories. Sem truques. Qualquer um pode fazer o que fizemos. Tudo o que você precisa é o app do Instagram."

O trabalho produziu 26 filmes, apresentados no Festival Insta Stories, na Colônia (Alemanha), no último sábado (24). Assista a uma compilação de alguns deles aqui.

A W+K também criou mais de 270 outdoors e esforços de guerrilha out of home, em estações de trem na Filadélfia e em Milão.

Leia a matéria da Adweek na íntegra aqui.

Ficha Técnica:

Instagram – “Stories Are Everywhere”

Instagram
Chief Marketing Officer: Clifford Hopkins
Head of Global Brand Marketing: Taj Alavi
Head of Creative, Marketing: Bekah Sirrine
Global Brand Managers: Lauren A. Rodwell, André Llewellyn
Creative: Maud Deitch
Associate Brand Marketing Manager: Jessica Dickey

Wieden + Kennedy Amsterdam
Executive Creative Director: Mark Bernath, Eric Quennoy
Creative Director: Thierry Albert, Cal Al-Jorani, Craig Williams
Art Director: Cecilia Pignocchi, Emma Mällinen, Cassandre Gouraud, Jordi Luna, Mariano Garcia Cruz
Copywriter: Andrew Duncan, Chris Taylor, Jake Barnes
Head of Broadcast Production: Joe Togneri
Executive Producer: Tony Stearns
Producer: Stijn Wikkerink
Assistant Producer: Khalid el Khouani
Head of Interactive Production: Kelsie Van Deman
Interactive Producer: Morgan Mendel, Annatruus Bakker, Debra Clarke
Experiential Producer: Caitlin DeAngelis
Head of Art Production: Maud Klarenbeek
Art Buyer: Rachel Perry, Stacey Prudden
Head of Planning: Martin Weigel
Planning Director: Emma Wiseman
Strategic Planner: Anna Leonte
Head of Communication and Digital Strategy: Greg White
Communications Planner: Wes Young
Digital Strategist: Freddie Young
Content Coordinator: Sara Constance
Group Account Director: Clare Pickens
Account Director: Aitziber Izurrategui, Ben Prout
Account Manager: Yulia Prokhorova, Isabelle Udall, Elianne Vermeulen, Cecile Desmarest
Account Executive: Kinda Hamwi
Head of Design: Joe Burrin
Studio Director: Lizzie Murray
Studio Artists: Noa Redero, Cindy Kouwenoord, Danny van het Kaar
Interactive Designer: Gustav von Platen
Designer: Zeynep Orbay, Thomas Payne, Malia Killings
Project Manager: Gabriela Moreira, Saskia Van Zwieten, Loes Poot
Business Affairs: Kacey Kelley, Emilie Douqué, Michael Graves
PR Director: Claire Beesley
PR Manager: Reema Patel

Film Production

Production Company: Canada (Barcelona)
Director: Manson
Executive Producer: Marta Argullós, Oscar Romagosa

Editing Company: Ambassadors (Amsterdam)
Editor: Oscar Marmelstein

Audio Post: Ambassadors, 750 MPH, Wave Studios
Sound Designer/Mixer: Wessel van Zijderveld, Sam Ashwell, Randall Macdonald

Post Production: Ambassadors (Amsterdam)
Flame: Peter van Rij, Jeroen van Berkel, Bas Moonen
3D: Ambassadors
Colorist: Kurt van der Ploeg
Producer: Gayle van Bochove, Lilian Kalkman

Print/Out-Of-Home Production
Photographer: Yann Stofer
Production Company: Nevada Service (Barcelona)
Retouching: Loupe Imaging

Festival Production
Production Company: Magnetic Collaborative LLC
Executive Producer: Brian Schultz, Sara Schulman