Stronger as One

A plataforma de vendas online eBay lança campanha, criada pela McCann de Londres, que incentiva os consumidores a comprar produtos de pequenas empresas pelo site.

Narrado pelo ator Toby Jones, o comercial para TV "Stronger as One" (assista abaixo) procura evidenciar os esforços dos pequenos e micro empreendedores durante a pandemia de coronavírus.

"As pequenas companhias são o núcleo do eBay e estamos muito satisfeitos em colocá-los no centro desta campanha e dar-lhes o reconhecimento que merecem", comenta Rob Hattrell, CEO do eBay.

Ficha Técnica:

Creative Agency: McCann London
Brand: eBay
Chief executive officer: Rob Hattrell
Heads of brand: Rosie Hanley Rebecca McKee
Senior brand managers: Maria Betes Faisal Alani
Brand managers: Rachael Tsang-Parkinson Lizzie Burr
ECDs: Sanjiv Mistry Jamie Mietz
Creative director: Melissa Cain
Senior copywriter: Matt Searle
Senior art director: Olly Wood
Managing partner: Sailesh Jani
Account director: Tom Oliver
Senior account manager: Conor Lloyd
Account manager: Katie Dumbrell
Strategy director: Harrison Steinhart
Head of design: Lisa Carrana
Creative director studio: Jade Sheppard
Senior project manager: Leuvon van der Leeuw
Production: Craft London
Chief production officer: Sergio Lopez
Head of integrated production: Sophie Chapman-Andrews
Exec producer: Kin-man Ly
Production account director: Alix Huys
Senior print producer: Angelo Tsolkas
Senior producer: Tom Ayling
Sound engineer: Giselle Hall
Music producer: Chris Graves
Production: BlinkInk
Director: Sam Gainsborough
Producer: Georgina Fillmore
Production assistant: Molly Turner
DoP: Joe Gainsborough
Props: Brin Frost
Animators: Nelly MichenaudPatrick Selby
After FX: Ed Bulmer Ed Smith
Editor: Mdhamiri Nkemi
Music: Freckle Music LTD
Composers: Catalin Calinescu Kevin Krouglow