Sun flame-grilled Whopper

As temperaturas no Kwait estão altíssimas nessa época do ano, atingindo os 50ºC. Enquanto muitos moradores locais estão buscando abrigo do sol, o Burger King aproveitou o clima quente para lançar uma ação, assinada pela Memac Ogilvy.

A cadeia de fast food construiu seu próprio gadget movido a energia solar para grelhar seus hambúrgueres usando raios do sol.

O resultado é a edição limitada do sanduíche "Sun flame-grilled Whopper", que já está disponível para venda.

Confira a experiência, abaixo.

Na ficha técnica estão os brasileiros Juliana Paracencio (Regional Creative Director), Luiz Vicente Simões (Regional Creative Director), Bruno Rodrigo de Miranda (Retouch Artist), da Memac Ogilvy, além dos profissionais do Burger King Fernando Machado (Global Chief Marketing Officer) e Marcelo Pascoa (Global Head of Brand Marketing).

Ficha Técnica:

Advertising agency – Memac Ogilvy, Kuwait

Managing Director, Kuwait – Nabil Touma

Chief Executive Officer – Patou Nuytemans

Chief Creative Officers – Paul Shearer, Stephan Voegel

Regional Creative Director – Luiz Vicente Simões

Regional Creative Director – Juliana Paracencio

Creative Director – Mario Daou

Creative team: Luiz Vicente Simões, Juliana Paracencio

Copywriters – Luiz Vicente Simões, Karim Sherif, Sajjad Waliya, Salam Alaqel

Art Director – Juliana Paracencio

Designers – Hyunseo Yoo, Anil Joy

Strategy Planning Director – Bhaskar Bateja

Group Account Director – Marianne Bechara
Account Manager – Nidal Howil

Sr. Account Executive – Eric Sarkis

PR Director – Alba Xhixha

PR Manager – Mimi Alexander

PR Executive – May Allam

Animation Artists – Mijoy Jose, Sajid Kalymurthy

Retouch Artist – Bruno Rodrigo de Miranda

Editors – Aurangzaib Zafar, Zeina Abu Zaid

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Client: Burger King

BK Kout Food Group BK Kuwait/Deputy Chief Executive Officer – Amin Mohamed

BK Kout Food Group BK Kuwait/Marketing Director – Angelos Arampatzis

BK Kout Food Group BK Kuwait/Marketing Manager – Zeinab Hassan

BK Kout Food Group BK Kuwait/Assistant Marketing Manager – Haneen Sukkariah

Burger King Corporation/Global Chief Marketing Officer – Fernando Machado

Burger King Corporation/Global Head of Brand Marketing – Marcelo Pascoa

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Production company – Boomtown Production

Executive Producer – Shane Martin

Director – Rory McLaughlin

DOP – Randi Stephan

Editor – Suresh Nair

Post Production Supervisor – Mannu Singh

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Senyar Innovative Media/Chief Executive Officer – Abdullah AlRodhan

Senyar Innovative Media/Senior Social Media Officers – Mohamad Deeb, Saud Al –Bassam

Senyar Innovative Media/Endorsement / Celebrity Coordinator – Ahmad Dahi