Super Bowl 2016

A marca de chocolates Snickers mantém o posicionamento "Você não é você quando está com fome" em campanha criada pela BBDO de Nova York para o Super Bowl 2016.

No teaser (assista abaixo), Marilyn Monroe com fome não é ela mesma ao cantar "Happy Birthday" para celebrar o 50º aniversário do Big Game, com um desempenho bem menos sedutor que o original -  a loira cantou "Happy Birthday, Mr. President" (aqui) para o presidente John F. Kennedy em 19 de maio de 1962, 10 dias antes do aniversário de 45 anos do político.

Ficha Técnica:

Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Directors: Gianfranco Arena, Peter Kain
Creative Directors: Scott Mahoney, Dan Oliva
Art Director: Jimmy Morrissey
Copywriter: Joey Henson
Director of Integrated Production: David Rolfe
Group Executive Producer: Amy Wertheimer
Executive Producer: Alex Gianni
Executive Music Producer: Melissa Chester
Managing Director: Kirsten Flanik
Global Account Director: Susannah Keller
Account Director: Joshua Steinman
Account Manager: Tani Corbacho
Account Executive: Jocelyn Choi
Group Planning Director: Annemarie Norris
Senior Planner: Alaina Crystal
Senior Communications Planner: Sean Stogner
Celebrity Talent and IP Rights Acquisition: Brad Sheehan, The Marketing Arm
Production Company: O Positive
Director: Jim Jenkins
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
DP: Mauro Fiore
Production Designer: Jason Edmonds
Editorial: MackCut
Editor: Mike Leuis
Flame Artist: Jimmy Hayhow
Assistant Flame Artist: Joseph Miller
Executive Producer: Sasha Hirschfeld
Post Producer: Sabina-Elease Utley
Sound Design/Mixer: Sam Shaffer
Post-Production Effects: The Mill
Executive Producer: Adam Isidore
Producer: Michael Scarcella
Colourist: Fergus McCall
Music House: Storefront Music
Arranger: Adam Elk
Arranger: John Sneider
Producer: Alex Fulton