+++Super Bowl 2017

A Audi defende a igualdade de remuneração para os gêneros, ao contar a história de um pai e sua filha no comercial "Daughter" (assista abaixo), que será veiculado durante o intervalo do Super Bowl deste ano.

A criação é da Venables Bell & Partners. O comercial de 60" também promove o Audi 2018 S5 Sportback.

 

Para a Adweek, pode parecer estranho para uma montadora usar seu tempo no Super Bowl para defender uma causa política progressista aparentemente não relacionada à venda de carros. Mas a Audi argumenta que a noção de progresso está no centro de sua marca - e o filme usa a hashtag #DriveProgress, como forma de articular essa ideia.

A filha foi dirigida por uma mulher, Aoife McArdle. A narração é do ator Peter Jessop.

Com Adweek.

Ficha Técnica:

Client Name: Audi Of America

Agency: Venables Bell & Partners
Founder, Chairman: Paul Venables
Executive Creative Director: Will Mcginness
Creative Director: Justin Moore
Associate Creative Director: Allison Hayes
Copywriter: Mike Mcguire
Copywriter: Kathy Hepinstall
Director Of Integrated Production: Craig Allen
Senior Producer: Matt Flaker
Head Of Brand Management: David Corns
Group Brand Director: Chris Bergen
Brand Supervisor: Justin Wang
Brand Manager: Abu Ngauja
Group Strategy Director: Tonia Lowe
Director Of Business Affairs: Quynh-Ahn Phan
Project Manager: Leah Murphy

Production Company: Somesuch + Anonymous Content
Director: Aoife McArdle
Executive Producers: Nicky Barnes, Sally Campbell
Ep / Production: Sueellen Clair
Head Of Production: Kerry Haynie
Producer: Grace Bodie

Editing Company: Work Editorial
Editor: Stewart Reeves
Assistant Editor: Josh Sasson, Erik Vogt-Nilsen
Executuive Producer: Marlo Baird
Producer: Lynne Mannino

Music Company: Human
Music Composer: John Christopher Barnes
Creative Director: Craig Deleon
Executive Producer: Jonathan Sanford

Sound Design/Final Mix: Lime Studios
Sound Designer: Matt Miller
Mix: Matt Miller
Assistant Mixer: Peter Lapinski
Executive Producer: Susie Boyajan
Associate Producer: Kayla Phungglan

VFX Studio: Electric Theatre Collective
Creative Director: Adam Watson
VFX Supervisor: Adam Watson
2D Artists: Adam Watson, Tommy Smith, Dave Damant, Jessenia Nauta
CG Lead: Corinne Deorsay
CG Artists: Corinne Deorsay, Nate Lapinski, Remi Dessinges, Steve Beck
EP: Kate Hitchings
VFX Producer: Catherine Yi

Color Correction: Company 3
Colorist: Stefan Sonnenfeld
Senior Producer: Katie Andrews