+ Super Bowl 2020

A marca de cerveja Michelob Ultra Pure Gold lança seu comercial para o Super Bowl (assista abaixo), que apresenta o programa "6 For 6-Pack" , que permite que os consumidores se juntem à marca para ajudar os agricultores a transformar seis pés quadrados (0,57 m²) de terras agrícolas em orgânicas a cada compra de um pack com seis embalagens de Michelob Ultra Pure Gold.

A ideia da marca é ajudar os agricultores norte-americanos que têm interesse em converter seus campos em orgânicos no processo de transição. Uma parte das vendas de cada pack com 6 Gold Pure será revertida para esses agricultores.

A criação é da FCB de Nova York. Na ficha técnica está o brasileiro Gabriel Schmitt (EVP, executive creative director).

Ficha Técnica:

CLIENT: Michelob ULTRA

U.S. CHIEF MARKETING OFFICER: Marcel Marcondes

VP, MARKETING, MICHELOB ULTRA: Azania Andrews

SENIOR DIRECTOR: Marcela Garcia

DIRECTOR: Samantha Durrant

SENIOR DIRECTOR OF AG PROCUREMENT & SUSTAINABILITY: Jessica Newman

DIRECTOR, MARKETING COMMUNICATIONS: Jennifer Goldsmith

AGENCY
AGENCY: FCB

EVP, EXECUTIVE CREATIVE DIRECTOR: Gabriel Schmitt

GLOBAL CREATIVE PARTNER: Fred Levron

VP, CREATIVE DIRECTOR: Marianna Ruiz

CREATIVE DIRECTOR: Peter Carnavale

ASSOCIATE CREATIVE DIRECTOR: Tim Schoenmacker

ASSOCIATE CREATIVE DIRECTOR: Niels Sienart

SR. ART DIRECTOR: Marcus McCoy

EVP, GROUP MANAGEMENT DIRECTOR: Antoniette Wico

MANAGEMENT DIRECTOR: Bianca Marcus

ACCOUNT SUPERVISOR: Michael Fox

DIRECTOR, PROJECT MANAGEMENT: Kristin Oberg

CHIEF STRATEGY OFFICER: John Kenny

SVP, DIRECTOR OF STRATEGIC PLANNING: Thomas Hehir

VP, ANALYTICS DIRECTOR: Paul Bierzychudek

SR. STRATEGIC PLANNER: Melissa Jackson

EVP, MGMT DIRECTOR INTEGRATED PRODUCTION: Kerry Hill

VP, DIRECTOR OF PRODUCTION: Joe Tipre

EXECUTIVE PRODUCER: Ximena Aguirre

SR. PRODUCER: Carolina Velez

SR. PRODUCTION BUSINESS MANAGER: Ellen Kuratnik

TALENT MANAGER: Trish Gregor

TRAFFIC MANAGER: Mary Beth Patton

PRODUCTION COMPANY
PRODUCTION COMPANY: Park Pictures

DIRECTOR: Georgia Hudson

HEAD OF PRODUCTION: Anne Bobroff

DIRECTOR OF PHOTOGRAPHY: Garrett Hardy Davis

EXECUTIVE PRODUCER: Dinah Rodriguez

SUPERVISING PRODUCER: Christopher Grove

PRODUCER: Annabel Ridley

EDITORIAL COMPANY
EDITORIAL COMPANY: Stitch Editing

EDITOR: Paul O’Reilly

MANAGING DIRECTOR: Angela Hart

PRODUCER: Chris Delarenal

ASSISTANT EDITOR: Audrey Weiner

VFX
VFX: MPC

SR. EXECUTIVE PRODUCER: Camila De Biaggi

CREATIVE DIRECTOR/ VFX SUPERVISOR: Alvin Cruz

VFX SUPERVISOR: Jemmy Molero

PRODUCER: Sally Wnek

LEAD 2D ARTIST: Rob Walker

LEAD 3D ARTIST: Chris Bernier

COLOUR
COLOUR: Niceshoes

EXECUTIVE PRODUCER: Tara Holmes

SENIOR COLOURIST: Maria Carretero

PRODUCER: Serena Bove

MUSIC & SOUND DESIGN
MUSIC & SOUND DESIGN: JSM Music

CCO/CEO: Joel Simon

VP EXECUTIVE PRODUCER: Jeff Fiorello

SOUND DESIGN: Nathan Kil

MUSIC: Rebecca Riter

AUDIO
AUDIO: Honeymix

OWNER/EP: Mary Tomasiewicz

SOUND ENGINEER: Conrad Sanguineti

OTHER
MEDIA: Dentsu / Vizeum

PR: 3PM / Weber Shandwick

SOCIAL: Draftline

SOCIAL: SocialCode