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Walmart apresenta seu 1º comercial para o Big Game
A rede varejista Walmart apresenta o primeiro filme de sua história a ser veiculado no intervalo do Super Bowl.
Criado pela Publicis de Nova York, o comercial "Famous Visitors" (assista abaixo) é baseado no conceito "Walmart Pickup. Out-of-this-world Convenience".
A partir disso, a ideia foi trazer os clientes da rede varejista "de todo o universo" - diversos personagens famosos da cultura pop - para buscar suas compras no Walmart.
Entre os destaques estão o herói Flash Gordon, Buzz Lightyear de "Toy Story", os alienígenas de "Marte Ataca!", os robôs R2D2 e C3PO de "Star Wars", a Enterprise de "Star Trek", personagens de "Lego, o Filme" e de "Homens de Preto", além de uma participação de Alex Winter como Bill, de "Bill & Ted".
O filme foi produzido pela HungryMan, com direção de Wayne McClammy. Todo o CGI foi feito pela The Mill.
Na ficha técnica estão os brasileiros Alexandre Abrantes (Associate Creative Director/Copy) e Rodrigo Panucci (Associate Creative Director/Art Director).
Ficha Técnica:
Client: Walmart
Campaign: Famous Visitors
Agency: Publicis NY
Chief Creative Officer: Andy Bird
Executive Creative Director: Josh Horn
Creative Directors: Peter Defries, Alan Wilson
Associate Creative Director/Art Director: Rodrigo Panucci
Associate Creative Director/Copy: Alexandre Abrantes
Executive Producer/Director of Integrated Production: Jenny Read
Producer: Ariana Ekonomou
Music Producer: David Steinberg
Director of Business Affairs: Robin Oksenhendler
Senior Business Affairs Manager: Suzanne Voss
Senior Art Producer: Amy Salzman
President Dept W: Jamie Rosen
Group Account Director: Lauren Pulwer
Account Supervisor: Audrey Thorn
Assistant Account Executive: Madi Mucha
Production Company: Hungry Man
Director: Wayne McClammy
Executive Producer: Mino Jarjoura
Line Producer: Rick Jarjoura
Music, Talent & IP Supervision / Licensing by Creative License
Music Company: New Math
Executive Producer: Kala Sherman
Composer: Casey Smith
Sound Designer: Jimmy Harned
Sound Designer: Dan Sammartano
Director of Photography: Jonathan Sela
Photographer: Richard Thompson III
Photographer’s Agent: Brite Productions
Production Company: Madactive
Post Production: Recom Farmhouse
Editorial Company: The Den Editorial
Editor: Christjan Jordan
Partner/Executive Producer: Mary Ellen Duggan
Senior Producer: Jonlyn Williams
Jr. Editor: Hannelore Gomes
Asst. Editors: James Bird, Shannon Strong
VFX Production: The Mill
Executive Producer: Anastasia Von Rahl
Producer: Lori Talley
Production Coordinator: Michael Novo
Executive Creative Director: Chris Knight
VFX Supervisor: Matt Fuller
2D Lead: Ben Smith
CG Lead: Yarin Manes
2D Artists: Jake Albers, Franz Kol, Susanne Scharping, Chris Russo, Joseph Tang.
3D Artists: Chris Goodrich, Christian Sanchez, Daniel Soo, Daniel Stern, Danny Garcia, Elizabeth Hammer, Michael Lori, Fabio Marzo, Luis Sanchez, Mahmoud Elragheb, Malcolm Moseley, Manan Bachkaniwala, Matthew Bell, Michael Kash, Monique Espinoza, Nico Sanghrajka, Omar Taher, Patrick Vidal, Raphael Phillips, Tom Graham, Victor Duncan, Patrick Keogh, James Hansell, Ivor Griffin, Andreas Graichen, Hannah Bahyan, Stefan Hoare
Matte Painting: Andy Wheater, Gillian George
Animation: Randy Link, Jacob Murphy, Erica Estrada, Justin Murphy, Matt Connolly, Gustavo Gonzalez, Maxime Cronier, Laurie Estampes
Colour: The Mill
Colourist: Matt Osborne
Colour Producer: Blake Rice
Record and Mix: Harbor
Executive Produver: Jesse Schwartz
Audio Producer: Cammie McGarry
Mixer: Steve Perski
Visual Effects and Animation: INDUSTRIAL LIGHT & MAGIC, A LUCASFILM LTD. COMPANY
VFX Supervisor: Eddie Pasquerello
VFX Associate Producer: Eric Schroeder
VFX Production Coordinators: Brandon Dickson
Production Assistant: Samantha Panganiban
VFX Editor: Jenni O’Byrne
Compositors: Behnam Shafiebeik
Generalist/Environment: Andy Proctor
Layout: Maria Newall, Gurpreet Singh, John Levin
Lighting TD: Leandro Estebecorena
Digital Paint/Roto: Trevor Hazel, Sam Stewart, Natalie Smith Associate Pipeline TD: Sarah Trop, Katherine Sanchez Technical Support: Allie Moon
Executive Producer: Jill Brooks
Animation: Warner Bros. Animation
Media Strategy and Buying: Haworth
SVP, Executive Media Director: Heather Kruse
VP, Media Director: Shannon Kast
VP, Director of Digital Strategy: Michelle Rowe
Director, Media Strategy: Jenna Sundeen
Director, Digital Media Strategy: Megan Schuller