++ Super Bowl 2020

A marca Snickers, que há anos trabalha em sua comunicação o conceito “You’re Not You When You’re Hungry”, mostra que não são apenas pessoas que precisam do chocolate, mas o mundo inteiro, em seu comercial para o intervalo do Super Bowl (assista à versão estendida, abaixo).

Na semana passada, Snickers ofereceu pistas sobre a linha que iria seguir em seu filme para o Big Game, ao lançar alguns teasers (leia e assista aqui).

Na versão estendida do comercial, a marca destaca alguns "problemas" do mundo atual, de homens adultos usando scooters a política. O enredo brinca que tudo pode ser consertado enterrando uma barra gigante de Snickers no chão.

No filme, há um grupo de pessoas se reunindo e cantando em um campo - como no clássico "Hilltop" (assista aqui) da Coca-Cola - mas obviamente de uma maneira bastante irônica no caso do comercial de Snickers.

A criação é da BBDO de Nova York e da AMV BBDO. A direção é de Tom Kuntz, da MJZ.

"Este novo anúncio marca a evolução mais recente de nossa campanha premiada 'You’re Not You'", declara Josh Olken, diretor de marca de Snickers. "Desde o primeiro comercial do Super Bowl, há 10 anos, mostramos o poder de Snickers de satisfazer a pessoa quando ela está fora de si. Nossa tentativa de 'consertar o mundo' é um novo ângulo: quando o mundo em si está fora de ordem, talvez ele precise de um Snickers."

Leia e assista aos teasers do comercial de Snickers para o Super Bowl, aqui.

Ficha Técnica:

“Snickers Fixes The World”

Client: Mars Chocolate North America
Tanya Berman: VP of Marketing
Josh Olken: Brand Director, SNICKERS® Brand
Martin Terwilliger Sr.: Brand Manager, SNICKERS® Brand
Michael Italia: Head of Social Media & Digital Content at the Hive
Seth Dager: Head of Social Creative at the Hive
Betsy Magilnick: Social Media Strategist at the Hive
Rankin Carroll: Global VP, Chocolate Category BU
Dale Green: Global Brand Director, SNICKERS®/ Bars

Creative Agency: BBDO

David Lubars: Chief Creative Officer – BBDO Worldwide
Greg Hahn: Chief Creative Officer – BBDO New York
Alex Grieve: Chief Creative Officer – AMV BBDO
Scott Mahoney: Creative Director/Writer – BBDO New York
Dan Oliva: Creative Director/Art Director – BBDO New York
Alan Wilson: Writer – AMV BBDO
Diccon Driver: Art Director – AMV BBDO
Charlotte Adorjan: Creative Director – AMV BBDO
Matt Swinburne: Creative Director – AMV BBDO
Gianfranco Arena: Executive Creative Director – BBDO New York
Peter Kain: Executive Creative Director – BBDO New York
Larissa Magera: Copywriter – BBDO New York
Morgan Hoff: Art Director – BBDO New York
David Rolfe: EVP, Director of Integrated Production – BBDO New York
Amy Wertheimer: EVP, Group Executive Producer – BBDO New York
Sarah Knowlton: Associate Producer – BBDO New York
Julia Millison: Music Producer – BBDO New York
Melissa Chester: Music Producer – BBDO New York
Paul Cisco: Business Manager – BBDO New York
Kirsten Flanik: CEO & President, BBDO New York
Susannah Keller: EVP, Global Business Leader, Mars – BBDO New York
Lisa Piliguian: EVP, Senior Account Director – BBDO New York
Tani Corbacho: VP, Account Director – BBDO New York
Elizabeth O’Connor: Account Manager – BBDO New York
Jacob Plastina: Account Executive – BBDO New York
Richard Moloney: Client Partner – AMV BBDO
Luke Slater: Senior Account Director – AMV BBDO
Philippa Field: Board Account Director – AMV BBDO
Crystal Rix: Chief Marketing Officer – BBDO Worldwide
Annemarie Norris: SVP, Group Director, Behavioral Planning. – BBDO New York
Christina Stoddard: Group Planning Director – BBDO New York
Brian Brydon: Comms Planning Director – BBDO New York
Nicola Willison: Strategy Director AMV BBDO

Talent Agency: The Marketing Arm

Brad Sheehan: Celebrity Talent Acquisitions

Production Company: MJZ

Tom Kuntz: Director
David Zander: President
Eriks Krumins: Senior Executive Producer
Emily Skinner: Producer
Linus Sandgren: Director of Photography
Brock Houghton: Production Designer

Editorial: Mackenzie Cutler

Gavin Cutler: Editor
Pamela Petruski: Editor
Megan Heard: Assistant Editor
Gina Pagano: Executive Producer

Mix: Heard City

Keith Reynaud” Mixer

Color: Company 3

Tim Masick: Colorist

VFX: The Mill

Phil Crowe: Creative Director
Anastasia Von Rahl: Executive Producer
Melanie Roy: Producer
Bret Aros: Coordinator
Dan Warom: 3D Lead
Tim Crabtree: 2D Lead
Kai Tsai: Assistant
Remedy Huynh: Assistant

Music: We Are Walker

Sara Matarazzo: Senior Executive Producer
Abbey Hendrix: Executive Producer

Hispanic Agency: Third Ear

Serge Flores: Executive Creative Director
Rene Gardner: Senior Copywriter
Javier Peraza: Senior Copywriter
Rina Tiffer: Group Account Director
Meredith McBroom: Senior Account Executive
Michael McLaughlin: Senior Producer