Super Bowl 2020

O diretor Martin Scorsese e o ator Jonah Hill protagonizam o comercial que apresenta a Coca-Cola Energy e que será veiculado no intervalo do Super Bowl (assista abaixo).

Criado pela Wieden+Kennedy Portland, o filme "Show Up" (assista abaixo), conta ainda com uma participação especial do artista de hip hop YBN Cordae e busca mostrar que o produto pode oferecer aquele "ânimo" ou "energia extra" para espantar o cansaço ou a preguiça.

Além do comercial para TV, a campanha contará com peças para mídia social, digital, e out of home.

Para depois do Big Game, a marca também planeja realizar ativações, chamadas "Show Up Monday", na segunda-feira seguinte ao jogo. "Estaremos em lugares como a Grand Central Station, ajudando os passageiros que estão meio arrastados, a ter um pouco de energia extra para ir trabalhar", declara Geoff Cottrill, vice-presidente sênior de estratégia de marketing da Coca-Cola na América do Norte.

Na ficha técnica está o criativo brasileiro Lucas Tristão.

Ficha Técnica:

Coca-Cola

Wieden+Kennedy Portland

Executive Creative Directors

Jason Bagley, Eric Baldwin

Creative Directors

Christen Bestrup, Bertie Scrase

Copywriter / Art Director

Lucas Tristao, Sara Phillips, Nick Morrisey, Johan Arlig

Producer(s)

Jennie Lindstrom

Director of Craft – Film/Production

Ben Grylewicz

Account Team Member(s)

Brooke Stites, Courtney LeBlanc, Emery Barnes,

Abderrahim El Khouani, Jack Stites

Creative Operations Manager

Christina Kim

Global Group Strategy Director

Henry Lambert

Brand Strategy Director

Scott Woodhouse

Brand Strategist

Bianna Nikdel

Media Team

Jason Strickland, Melissa Meier

Business Affairs

Teresa Lutz

Traffic

Joseph Chaath, Quinn Hill

Design Ops Manager/Design Producer

Katey Kahanu

Executive Design Producer

Annie Sanditen

Studio Designer

Greg Jacobson

Studio Specialist

Matt Blum

PRODUCTION COMPANY

Production Company

Smith & Jones Films

Director

Ulf Johansson

DP

Andrzej Sekula

Executive Producers

Philippa Smith

Head of Production

Tori King

Line Producer

Mark Berger

EDITORIAL

Company

Rock Paper Scissors

Editor

Damion Clayton

Assistant Editor

Sebastian Zotoff

Post Executive Producer

Shada Shariatzdeh

Head of Production

Dre Krichevsky

Post Producer

Dina Ciccotello, Kevin Gottlieb

VFX

Company

The Mill

Creative Director

John Shirley

VFX Producer

Melanie Roy

Production Coordinator

Jena Bodell

Additional Production

Goutham H

VFX Executive Producers

Anastasia Von Rahl

2D Artist

Aldrin Jaison, AVV Suresh, Mahesh Ravila, Mayank Shekhar

Tiwari, Prajeesh Chaliyam, Prasun Talukdar, Rakesh Venugopal, Remedy Huynh, Tim Rudgard

3D Artist

Dan Warom, Jadheer T P, Jason Monroe, Monique Espinoza,

Ravi Kumar N, Sendil J, Samantha Pedregon, Tom Graham

Finish Artist

Scott Johnson

Matte Painting

Gillian George

Animation

John Fielding

Motion Graphics

Anastasia Skrebneva, Greg Rubner, Steven Greenwalt

COLOR

Colour Company

The Mill

Colourist

Matt Osborne

Colour Assists

Logan Highlen, Gemma Parr, Brandon Phillis, Carver Moore

Colour Producer

Blake Rice

MUSIC

Company (middle section of music)

Squeak E Clean Studios

Song Title

Everybody’s Waiting

Executive Creative Director

Sam Spiegel

Creative Director

Rob Barbato

Composer

Julie Nichols, Rob Barbato

Executive Producer

Christina Carlo

Senior Producer

Amanda Patterson

Producer

Johanna Cranitch

MUSIC

Composers/Performers (end music)

Martin Estrada/Cisco Adler

Song

Brasserie #8

MUSIC

Song (beginning track)

RNP (feat. Anderson .Paak)

Written + Composed by

Cordae Dunston, Brandon Paak Anderson and Jermaine Cole

Published by

These Are Songs of Pulse (BMI) | Watch And Learn Publishing (BMI) |

Dreamvillain/Songs of Universal (BMI)

Produced by

J. Cole

Recorded by

Juro “Mez” Davis at The Sheltuh in Dreamville, NC

Additional Elements by

Dem Jointz

Programming by

Kid Culture

Recorded by

Jhair “Jha” Lazo at The Stu, Chicago, IL

Recorded by

Brendan “Bren” Ferry at My Home Studio, Lost Angeles, CA

Mixed by

Derek "MixedByAli" Ali

Asst Engineer:

Zachary Acosta for Paramount Recording

Mastered by

Dave Kutch at The Mastering Palace, New York, NY

Anderson .Paak appears courtesy of Aftermath Records

SOUND DESIGN

Sound Design Company

LSD Studios

Sound Designer

Michael Anastasi

Audio assistant

Kai Paquin

Executive Producer

Susie Boyajan

MIX

Mix Company

Lime Studios

Audio Mixer

Rohan Young

Audio Assist

Jeremy Nichols

Executive Producer

Susie Boyajan

Motion Graphics / PAC-MAN Animation

Company

W+K Motion

Motion Lead

Adam Sirkin

Motion Designer – 2D Artist

Chris Huang

Motion Designer – 3D Artist

Neil Hilken + David Mellor