Super Bowl 2023

A 57ª edição do Super Bowl, exibida nos EUA pela Fox neste domingo (13), terminou com a vitória do Kansas City Chiefs sobre o Philadelphia Eagles.

Em setembro do ano passado, a Fox informou ter negociado 95% do break comercial do Big Game. Os 5% restantes foram fechados nos últimos dias de janeiro, leia aqui.

Confira abaixo todos os comerciais exibidos durante o Big Game.

Rakuten, “Not-So Clueless”
Agency: In-house

Limit Break
Agency: In-house

Michelob Ultra, “New Members Day”
Agency: Wieden+Kennedy

Paramount+, “Mountain of Entertainment”
Agency: Droga5

Dunkin’, “Dunkin’ ‘Drive-Thru’ starring Ben Affleck”
Agency: Anomaly

Pepsi, “Great Acting or Great Taste? Ben Stiller”
Agency: VaynerMedia

Temu, “Shop Like a Billionaire”
Agency: Saatchi & Saatchi

Astellas, “Heat on the Street”
Agency: Saatchi & Saatchi

T-Mobile “The Re-Write”
Agency: In-house

DraftKings, “Kevin’s Bet”
Agency: In-house

Rémy Martin, “Inch by Inch”
Agency: Fred & Farid New York

E-Trade, “Wedding”
Agency: MullenLowe

Squarespace, “The Singularity”
Agency: In-house

The Servant Christian Foundation, “Be Childlike”
Agency: Lerma/

Avocados From Mexico, “Better”
Agency: Lerma/

Dexcom, “Feels Like Magic”
Agency: Marcus Thomas

Michelob Ultra, “Episode Gossip”
Agency: Wieden+Kennedy

Molson Coors, “High Stakes Beer Ad”
Agency: Droga5

Heineken, “No Shrinking and Drinking”
Agency: Bullitt

M&M’s, “M&M’s Super Bowl 2023”
Agency: BBDO New York

The Farmer’s Dog, “Forever”
Agency: In-house

Pepsi, “Great Acting or Great Taste? Steve Martin”
Agency: VaynerMedia

TurboTax, “Dancer”
Agency: Wieden+Kennedy

Jeep, “Electric Boogie”
Agency: Highdive

Doritos, “Try Another Angle”
Agency: Goodby Silverstein & Partners

Google, “Fixed on Pixel”
Agency: In-house

Uber, “One Hit”
Agency: Special Group

General Motors/Netflix, “Why Not an EV?”
Agency: The Community, supported by McCann Detroit

Downy, “Call Me Downy McBride”
Agency: Saatchi & Saatchi New York

Pringles, “The Best of Us”
Agency: Grey

WeatherTech, “We All Win”
Agency: Pinnacle Advertising

Hellmann’s, “Make Taste. Not Waste.”
Agency: Wunderman Thompson

CrowdStrike, “Troy”
Agency: In-house

NFL, “Run With It”
Agency: 72andSunny

Workday, “Rockstars”
Agency: Ogilvy

Bud Light, “Hold”
Agency: Anomaly

NFL, “We See You”
Agency: 72andSunny

FanDuel, “Kick of Destiny”
Agency: Wieden+Kennedy

Kia, “Binky Dad”
Agency: David&Goliath

Planters, “Made to Be Roasted”
Agency: VaynerMedia

PopCorners, “Breaking Good”
Agency: D3 (in-house)

Crown Royal, “Thank You Canada”
Agency: Anomaly

DoorDash, “We Get Groceries”
Agency: The Martin Agency

Booking.com, “Somewhere, Anywhere”
Agency: Zulu Alpha Kilo New York

Disney, “Disney100 Special Look”
Agency: Anomaly

Busch Light, “The Busch Guide: Shelter”
Agency: The Martin Agency

The Servant Christian Foundation, “Love Your Enemies”
Agency: Lerma/

Peacock, “Charlie Calls Bullsh*t”
Agency: EssenceMediaCom

Ram Trucks, “Premature Electrification”
Agency: Highdive

Skechers, “All Walks of Life”
Agency: In-house

Amazon, “Saving Sawyer”
Agency: In-house

T-Mobile, “New Year. New Neighbor”
Agency: In-house with Panay Films

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