Sweat it to get it

Assista aos filmes criados pela TBWAChiatDay para Gatorade.

Segundo a agência, os comerciais foram rodados com mais de 15 câmeras escondidas e contam com a participação do ator Rob Belushi e dos jogadores de futebol americano Peyton Manning e Cam Newton. A proposta é que os clientes "suem a camisa" para conseguir comprar o isotônico.

Ficha Técnica:

Client: Gatorade

Chief Marketing Officer: Morgan Flatley

Senior Director, Consumer Engagement: Molly Carter

Marketing Director: Jamie Davies

Manager, Branded Entertainment: Nancy Laroche

Senior Director, Sports Marketing: Jeff Kearney

Director, Sports Marketing: Tom Prochaska

Agency: TBWAChiatDay, Los Angeles

Chief Creative Officer: Stephen Butler

Executive Creative Director: Brent Anderson

Global Creative Director: Jayanta Jenkins

Senior Art Director: Dave Estrada

Senior Copywriter: Nick Ciffone

Copywriter: Nick Cohen

Art Director: Jon Soto

Director Of Production: Brian O'Rourke

Senior Producer: Tim Newfang

Managing Director: Peter Ravailhe

Branded Entertainment Manager: Marc Johns

Sports Marketing Manager: Erika Buder

Project Manager: Parker Adame

Associate Brand Manager: Ralph Lee

Group Planning Director: Scott MacMaster

Planning Director: Martin Ramos

Planner: Rebecca Harris

Junior Planner: Katie Acosta

Junior Planner: Matt Bataclan

Director Of Business Affairs: Linda Daubson

Executive Business Affairs Manager: Lisa Lipman

Talent Payment Manager: Mirielle Smith

Director, Traffic Operations: Dessiah Maxwell

Broadcast Traffic: Jerry Neill

Production Company: Caviar Content

Director: Jody Hill

Executive Producer: Luke Ricci

Producer: Brian Quinlan

Production Designer: Mark Snelgrove

Director Of Photography: Michael Svitak

Managing Partner: Michael Sagol

Editorial Company: HutchCo Technologies

Editor: Jim Hutchins

Assistant Editor: Joaquin Machado

EP: Jane Hutchins

Postproduction: The Mill, Los Angeles

Sr. Executive Producer Sue Troyan

EP: Enca Kaul

Producer: Kiana Bicoy

Production Coordinator: Jillian Lynes

2D Lead Artist: Robin McGloin

2D Lead Artist: Scott Wilson

2D Lead Artist: Patrick Munoz

2D Lead Artist: Scott Johnson

Colorist: Nick Sanders