Switch It Up

A rede varejista de moda Macy's lança campanha que apresenta sua coleção Primavera 2020 nos EUA.

Criado pela Major Behavior, o comercial "Switch It Up" (assista abaixo), para TV e para o meio digital, procura destacar mulheres fortes e confiantes, usando várias combinações de roupas da Macy's.

A comunicação também procura incentivar a compra de itens via mobile.

Ficha Técnica:

BRAND: Macy's

AGENCY
AGENCY: Major Behavior

FOUNDER, CREATIVE DIRECTOR: Kenneth Erke

SENIOR PRODUCER: Liz Graves

PRODUCTION
FRAMESTORE PICTURES: Production

DIRECTOR: Anh Vu

EXECUTIVE PRODUCER: Jennifer Siegel

HEAD OF PRODUCTION: Anne Vega

LINE PRODUCER: Krista Thompson

DIRECTOR OF PHOTOGRAPHY: Danny Hiele

POST PRODUCTION
FRAMESTORE: Post Production

EXECUTIVE PRODUCER: Larissa Berringer

DIRECTOR OF PRODUCTION: David Michaels

CREATIVE DIRECTOR: Anthony Gibbs

SENIOR PRODUCER: Cat Pavitt

COMPOSITING SUPERVISOR: Chris Beers

LEAD DESIGNER: Will Golladay

COLOURIST: Beau Leon

EDITING
EDITING: Whitehouse Post

EDITOR: Alex Hagon

MUSIC
MUSIC SUPERVISION: Search Party Music