Tested to Run

Em janeiro, a Ingersoll Rand nomeou a Young & Laramore como sua principal agência para as marcas Trane e American Standard, de aquecedores e ar condicionado.

Agora, a agência independente de Indianápolis completou sua primeira campanha para a marca Trane, intitulada "Tested to Run".

Os comerciais (assista abaixo), produzidos pela Rattling Stick, buscam enfatizar os testes rigorosos realizados pela marca e as equipes de engenharia que se esforçam para melhorar os produtos.

Apesar da mudança na agência e na estratégia criativa, a assinatura "It's hard to stop a Trane" foi mantida.

A campanha, que será lançada em setembro nos EUA, contará com filmes, estratégia para mídia digital e redes sociais, peças para mídia impressa, OOH e rádio.

Ficha Técnica:

AGENCY: Young & Laramore

• Carolyn Hadlock, ECD/ Principal
• Bryan Judkins, Creative Director / Principal
• Scott King, Associate Creative Director
• Dan Shearin, Senior Art Director
• Deidre Lichty, Senior Writer
• Sara Frucci, Designer
• Tom Denari, President & Chief Strategy Officer
• Brad Bobenmoyer, Vice President, Account Director
• Dave Theibert, Account Supervisor
• Sarah Davis, Account Manager
• Catherine Watson, Associate Account Manager
• Kari Peglar, Senior Consumer Insight Strategist
• Amy Jo Deguzis, Executive Producer

PRODUCTION COMPANY: Rattling Stick

• Richard Kaylor, Head of Production
• Jeff Shupe, Executive Producer
• Mark Hall, Line Producer
• James Frost, Director
• Masanobu Takayanagi, Director of Photography

EDITORIAL: Lost Planet

• Josh Hegard, Editor
• Gary Ward, Executive Producer
• Tim Kirkpatrick, Producer
• Garrett McDonald, Assistant Editor

END TAG / GRAPICS: Gentleman Scholar

· Will Campbell, Creative Director
· Will Johnson, Creative Director
• Nicole Smarsh, Producer

ORIGINAL MUSIC: Phantogram “When I’m Small”

· Bankrobber/Barsuk, Master Liscense
· Reservoir, Publishing Liscense
· Universal, Publishing Liscense

SOUND DESIGN / MIX: Beacon Street Studios

• Adrea Lavezzoli, Producer
• Kate Vadnais, Producer
• Rommel Molina, Engineer
• Amber Tisue, Engineer

PHOTOGRAPHY

• Benedict Redgrove, Photographer
• Tracey Quigley, Executive Producer
• John Moore, Producer