The 10 Best Ads of 2013

O comercial “Real Beauty Sketches”, criado pela Ogilvy & Mather Brasil para Dove lidera a lista "The 10 Best Ads of 2013", elaborada pela Adweek.

O filme também encabeça o ranking dos melhores comerciais do ano da revista Time (leia aqui) e foi o mais compartilhado do ano, segundo o Unruly Media (aqui).

Veja a lista da Adweek completa, abaixo:

1 - Dove "Real Beauty Sketches"

Agency: Ogilvy & Mather, Brazil

Director: John X. Carey, Paranoid US

2 - RAM "Farmer"

Agency: The Richards Group, Dallas

3 - Guinness "Basketball"

Agency: BBDO, New York

Director: Noam Murro, Biscuit Filmworks

4 - Geico "Hump Day"

Agency: The Martin Agency, Richmond, Va.

Director: Wayne McClammy, Hungry Man

5 - Dick's Sporting Goods "Every Pitch"

Agency: Anomaly, New York

Director: Derek Cianfrance, @radical.media

6 - Nike "Possibilities"

Agency: Wieden + Kennedy, Portland, Ore.

Director: Nicolai Fuglsig, MJZ

7 - Volvo Trucks "The Epic Split feat. Van Damme"

Agency: Forsman & Bodenfors, Sweden

Director: Henry Alex Rubin, Smuggler

8 - Robinsons "Pals"

Agency: BBH, London

Directors: Si & Ad, Academy Films

9 - Chipotle "The Scarecrow"

Agency: CAA Marketing, Los Angeles

Animation: Moonbot Studios

10 - Kmart "Ship My Pants"

Agency: Draftfcb, Chicago

Director: Zach Math, Bob Industries

Com Adweek.

Valéria Campos